There are countless social media marketing experts, who are having to rehash their strategies to promote services, products or campaigns through social media. Unfortunately, the “don’ts” of social media promotion are often forgotten in the midst of all the hype about the power of promotion through this medium. Some businesses end up using approaches that can be counterproductive to say the least. You should avoid such pushy, tactless approaches to promote your blog or website, or services or products you offer.

Social media marketing without a strategy

Every event, non-profit organization and company needs a well thought-out promotional plan. Start with a clear-cut campaign approach that will be sure to bring in tangible results. Create a clear and comprehensive social media advertising plan that lists the things you will use to target your market segment. Put in a diligent effort to implement the campaigns and monitor their success using an efficient reporting system. If you do not have a specific, unambiguous plan tailored to your needs, you will not get the results you want and definitely end up annoying a lot of people with unwelcome, pushy promotions.

Suggesting all your friends and acquaintances to buy your product

If you are promoting your product on social networking sites like Twitter and Facebook, don’t force your online connections to buy the product. A subtle suggestion or mentioning the product’s best features is fine, but hard-selling it to acquaintances is a strict no-no.

Posting purely promotional comments and links on others’ walls

Posting purely promotional comments are misguided attempts at marketing and will only result in irritating other people, both the owner of the wall as well as visitors. Worse, you could end up on their black lists or you could be reported as a spammer.

Sticking to your followers and friends lists alone for advertising

Badgering followers and friends is downright annoying – and cannot, by any stretch of imagination, be considered marketing. It is not an approach that will get you very far in terms of visibility and market reach. If you want a significant web presence, you will have to look beyond your small circle of social media followers and friends.

Responding to every comment or feedback that is negative

It may be tempting to reply to every comment you receive, positive or negative, but you should understand that along with supporters, you will also find your share of detractors. Do not act on impulse and post extremely opinionated replies or comments. Share opinions on comments posted by visitors and encourage participation. Involvement with customers and visitors is essential to win their trust and also understand how they react to your product. It is important that you listen to what your customers have to say about your product. Listen to their complaints regarding your product and offer suitable solutions or explanations.

Social media marketing certainly requires good manners online and can flourish with a well thought-out strategy. Treat the online audience with respect and consideration just as you would treat your best customers.

Author Bio: For more information on social media marketing and website design, contact an internet marketing specialist at Wolf21.com.

Category: Internet
Keywords: social media marketing, website design, marketing, online marketing, seo, internet marketing,