Sales almost exclusively with a style iphone, sales reached an unprecedented height, but also in emerging markets, with the launch of a new generation of iphone4, people sought after wave of even more crazy. If Beijing in October to the Apple Store Sanlitun village turn around, you will find it is almost a siege warfare. One side is out of stock due to selling the shop closed, while the other line up outside the side door but enthusiastic crowd, there is no intention to go. The other side of the market, quietly waiting in the window of thousands of Nokia mobile phones. Early October of this year, Apple than Microsoft, the world’s largest market value of technology.

Since Apple launched in January 2007 since the iPhone, Nokia’s sales and shrinking market share year after year (three quarters of the market share of only 32.4%), and its shares also fell by 47%. Critics say the high-end market, Nokia is clearly lagging behind in the low-end market, Samsung and other competitors are also facing challenges.

Nokia did not have thousands of styles to meet the desire, but was a tightly grasped the Apple phone. In fact, Apple is not Nokia’s first challenger. Some years ago, another kind of “fruit” – blackberry, earlier set up their own territory, and traditional mobile phone is different from the BlackBerry is a core technology for access to the Internet via mobile phones to send e-mail system. “9.11” terrorist attacks on the rise for the BlackBerry provides a good opportunity. At that time regular phone lines have been completely disrupted, and text communications network Mobitex Blackberry is still working well. Story tells us that in the mobile Internet era, even if you are committed to meet the basic needs of a particular major, you may also get unlimited success.

Apple in this regard may be to go further. As a representative of the mobile consumer entertainment, Apple’s “delicious” unparalleled. Here in the cool shell, Apple’s core competence lies in its users surf the Internet for it to provide a convenient, touch screen and button operation system to ensure that you only use a touch-clicks to be able to connect to the Internet and the Internet to do something Do you like to do. Search utilities may be, perhaps networking game. 9 grid with the keyboard and percussion clumsy compared to the complexity of the site, how easy it is to experience ah? In contrast, Nokia’s designers really do wrong. Phone hardware determine how people act in the mobile Internet more purpose. In other words they use mobile Internet to do things as simple as possible and necessary. He knew before the open mobile Internet to do what they want, and then open the phone, Internet, complete it. Apple mobile phone to provide these needs for people with the most convenient access. Even if it is starting a fully understand the Internet and open the IE desktop login portal users can then buy the iphone on the network quickly learn how to view the stock quotes by phone or play games. Apple in the smartphone field (and perhaps the Blackberry) have occupied the first move.

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