Thomas Sabo is the name of a jewellery brand that is well-known for its unique sterling silver jewellery pieces. The company was set up back in 1984 in Lauf an der Pegnitz in Bavaria by jewellery enthusiast Thomas Sabo, born in Austria. From the very beginning the company was set to produce high quality sterling silver with an emphasis on contemporary design. The brand was set up, which was unusual for sterling silver jewellery that used to be presented anonymously to consumers and was known only to jewellery insiders at trade shows and closed events. This was to change as Thomas Sabo decided to create a brand that would be instantly associated with its products and easily recognised by members of the general public.

In the early 1990s the entrepreneur was lucky to team up with the talented designer Susanne KÖlbli, a German native, who became the company’s Creative Director. Together the two creative minds attracted more jewellers and customers and the high quality brand Thomas Sabo began to be instantly recognisable from the multitude of other jewellery producers. The brand became known for its distinct style focusing on the latest trends in fashion and attention to intricate detail. This gave birth to a new look in sterling silver jewellery making and the establishment of a whole new market segment.

At the end of the 1990s, as the number of customers grew, the founders of the highly original brand Thomas Sabo decided to open up a number of retail outlets. Very soon, many shops and sales agencies appeared across Europe, Asia and America. Now the good quality Thomas Sabo brand is recognised not only by jewellery market insiders but also loved and appreciated by customers in different countries.

What the brand did was give sterling silver jewellery a new appearance, higher prestige and a respected place on the market. The jewellery pieces created by Thomas Sabo and Susanne KÖlbli feature a lot of inventive ideas. There are many gent jewellery pieces in the collections, such as bracelets, rings and cufflinks. The unique bracelets that combine tan brown, dark brown and black leather with sterling silver are a fresh take at accessories for men. Cufflinks are fun and stylish, featuring polished silver and insertions of black onyx and boasting unconventional shapes like fleur-de-lis and skulls. There are also bulky skull rings, masculine and elegant, mock-croc bracelets, plated and linked bracelets, as well as simple band rings for those who like tradition. It is clear from the wide range of styles that creators of the outstanding brand Thomas Sabo cater to customers with different outlooks on jewellery, yet every item from the collection is distinctly original and recognisable as their own unique creation.

One of the outstanding qualities of the brand is its sometimes playful attitude to its own accessories with rings in the range shaped like snakes and flowers, crowns and hearts, wings and sharks. This creative self-irony peacefully co-exists with simple and elegant band rings incorporating stones like black, blue and orange cubic zirconia and gems like turquoise, onyx and quartz.

It is clear that each peace of jewellery created by the original brand Thomas Sabo is a combination of the unique vision of its creators, reverence to tradition and an acute sense of the current trends as well as future developments in fashion.

Author Bio: We sell a range of jewellery, including Sabo and other brands. Please visit our website at http://www.steffans.co.uk

Category: Womens Interest
Keywords: sweetie bracelet, Sabo, Thomas Sabo