When Apple CEO Steve Jobs in January this year began to show a revolutionary tablet PC called the iPad, people on the ARM chip’s discussion began more and more, iPad and iPhone4 A4 chips used in PC chips to simplify some of the functions at the same time, so that greatly reduced power consumption, allowing the use of time of up iPad more than ten hours, so that consumers in droves.

These apples A4 ARM chips provide all the chips from the core intellectual property (IP), and by Apple’s engineers to develop products for Apple, and finally Samsung semiconductor foundry factory, and Foxconn’s factory in Shenzhen, China in the assembly into the iPhone and iPad, and sold around the world.

When the Apple iPhone for each one sold or when the iPad, ARM will be charged a few cents from the copyright fees. This and the “Intel inside” type of product sold strategy sounds completely different. People like the competition between ARM and Intel, called the competition between the ants and elephants – Intel is still so powerful, but ARM is rapidly rising, and the microprocessor in the mobile market has an absolute advantage.

In the smart phone market, more than 90% of mobile phone use ARM chips, in addition to the well-known Apple iPhone, in fact HTC, Samsung, Motorola’s smart phone, all with a large number of ARM chips. Just broke out in the tablet PC market, ARM also occupies a prominent market share.

As the mobile Internet era, ARM With smart phones, the rapid popularity of powerful Tablet PC, and become one of Intel’s competitors, most headaches.

The war is inevitable and Intel

In recent years, Intel’s leading PC and smart phone integration increasingly demonstrated a trend. One manifestation of this trend is all the so-called war between Intel and ARM. Intel and ARM not interfere with each era is over, PC and mobile phones in the middle ground, ARM, and Intel’s war inevitable.

However, both Braun and his company seem to have more reason to be proud, both the latest in a middle ground – the field of competition Tablet PC, ARM With the rapid rise of Apple iPad upper hand, but based on Intel and other flat products in the troubled high-power has not been much improvement in the next.

Always wanted to create lower power consumption of Intel chips, and ARM also hope that more powerful chips, this is not very new thing, so laptops get smaller, while the size of smart phones based on ARM may be raised. The last few years the Internet this is another product of the convergence of two trends.

But the Internet did not reach the ultimate PC makers, as previously advocated a high degree of revolutionary. Braun appears in both, due to battery problems do not improve, the Internet is still the small size of the final analysis One of the PC.

The ARM is another founders Hermann Hauser said that Intel’s mobile processor business will be “doomed to failure” because of Intel’s business model is tantamount to an enemy of all semiconductor manufacturers.

This has caused some degree of dissatisfaction Intel, the Intel executives had previously sneered one, ARM recent “talks too much” of the.

ARM is still in the future will be Intel’s product line in the current “low end” deployed, that is, those functions is not powerful, but low power consumption, cheaper chips.

Speaking of things the two sides in the field of chip competition, things were a fairly large market, Intel can not provide a competitive product.

ARM-based microprocessor prices are as low as $ 1 in many less, which is a lot of things in need, in the applications processor market, Intel and ARM is the cost to do the same difficulty, the current Intel chip is the chip sector, high-end products, but they are too expensive.

Concept advocated by Intel, but is hidden embedded PC, such as the display at the airport, boarding pass for voting machines behind a computer are hidden. These devices do not need such a powerful processor, only features the Intel ATOM simpler ARM chips or chips on it, the chip embedded in the washing machines, cars and electronics products, will be a huge market, which will than the PC chip market to be much greater.

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