It can be well said and noted by Harley Davidson motorcycle enthusiasts and what some call nutcases , that for the first full twenty years of Harley Davidson’s existence , that engineering had The dominant role in motorcycle design and designs. With the eras of the flashing mid 1920’s there came the emergence of a second trend – that an emphasis on “style” and “styling”. The “Silent Gray Fellow” was yielding and making way for the “Speedy Green Hornet”!

For the years 1922 as well as 1923 the traditional olive green paint makeup of Harley’s was replaced by a distinctive darker “Brewster green” alongside gold colored striping and striping. True to form and tradition of motorcycle buyers wanting the old and established Harley Davidson branding mainstay, olive color itself remained available on the books and order forms as an optional order color. Some things never change so to speak and the venerable olive coloration yet resumed its form as standard issue hue in 1924. Not a long run for Brewster green really all in all. Yet in 1928 Milwaukee offered yet white and cream as color options. Some people and designers it seems, even in early automotive and motorcycle manufacturing committees and systems cannot seem to leave well enough alone. Still forward motion results in improvements and innovations along the roadsides and tracks of America and the auto industry as a whole.

At that point in time and the economy the flagging motorcycle market had stimulated action on several fronts indeed. Milwaukee advertising and public relations efforts were stepped up and upgraded Better yet on the engineering front lines the automotive designers and engineering departments made most rapid advancements in engine efficiencies , suspension and ease of maintenance for Harley Davidson customers , potential customers , riders and owners.

As a result for the 1924 model year the “Harley Twins” featured grease fittings on the running gear, stronger front forks , iron-alloy pistons , new exhaust pipes, even larger batteries and generators with greater outputs. Even so late in the New Year the two-cam got a new valve train design for even greater and increased power on the road and for quicker accelerations off the starting hop.

While even in the marketing years of the 1920’s direct mail campaigns were employed to get the marketing message out to consumers driving the roads and highways across America. It seems in marketing and promotion that nothing is really new. Just the tools and avenues of communication change. In 1924 it may have been catalogues, newspapers and direct snail mail. In 2010 / 2011 it is email to the masses, websites and social media sites such as Facebook and telegraphs such as Twitter. In the end for the most part it’s a case of sending out the message by the current most effective forms of media and communications.

All in all the marketing message of Harley Davidson at that point in time by informing and impressing upon new buyers and potential customers of the new design and construction of new models which offered all in all higher standards of performance and reliability.

Yet innovation persisted and by 1925 the “Cradle Frame” was replaced by a lower unit using an engine plate between the front and rear downtubes. Seat height was reduced by three inches which provided overall a lower center of gravity and easier handling.

Yet it can be said that the Harley Davidson name was developed as a legend through the employment of both a most solid , yet innovative product combined with early on sophisticated yet rock solid promotion and advertising techniques and practices.

The legend lives on.

Author Bio: Kirkup Stephen Vancouver Auto Dealers British Columbia Auto Finance Calculator Online SEO Company Services On-line