Making Facebook Business Pages Pay
Can you afford to ignore Facebook? With 500 million active users, of which 50% log on every day, it is a medium you will ignore at your peril.
But to many people there is confusion in relation to business pages, fan pages and personal profiles – and how does a business start?
First – fan pages are now business pages – they are one and the same.
So how do I create business page?
You first start with a personal profile. This should be set up by someone in the company, though you must retain control of it, should they leave the company.
This profile will be used to “spawn” the business page. I would recommend setting up an email address specifically for your Facebook page. This will give you access to all your information updates, accumulated fans, etc.
Why set up a personal profile first? – Because it is the way Facebook works. It is setting up a platform for your business to launch. It also is a good way to think of your business as a person, since it will be interacting with people as opposed to a corporate identity or a faceless (excuse the pun) charity.
From your new “personal” account, you can then create the business page – www.facebook.com/pages/create.php. you will then go to the Facebook Business Page creation tool to make your new page.
Under the heading “Official Page” look for “Create a Page for a:” and then select “local business.” Enter your page name. The name you choose for your Facebook Business Page will appear at the top of your finished page. Use proper capitalisation of your true company name, as that is what will appear in the Facebook page.
Once you cl
