If you have come across this article now it probably too late in the year to get Christmas business from and email marketing campaign but you should still have time for New Year sales. With email campaign management there are number of considerations you have to make with each campaign and each will have certain techniques to adhere to, to ensure the campaign is successful.

First of be prepared, you have to plan well ahead for the different important occasions for the year like Christmas, Easter, New Years and even Halloween. Late preparation means mistakes will happen and you will not really see any return on investment from your time and money. Also rushing a campaign may look unprofessional if it filled with mistakes and this need to be avoided at all costs. Second make sure you are doing everything you can to get users to sign up to your newsletters. There are so many forms of data capture that you need to ensure you are using them to the best of your ability. The more data you have the more scope you will have for an email campaign.

Thirdly imagine you are sending out mails at specific times of the year to announce sales or discounts then ensure you theme your email. So for example if you are creating a campaign for Christmas promotions then use the design to theme it for the occasion. This can include the colours red and white, snowflakes, Santa’s, Christmas trees, elf’s or even reindeers. Ok so now you have your theme, your time of year and pretty much your email together but it doesn’t end there. The aim of your email is to get people to your site and to get them to purchase, however the issue you have is that your website should be up to scratch to entice people to make these purchases and should be consistent with your email marketing campaign.

Each occasion throughout the year should provide an opportunity to be viral with your campaigns. As part of the email campaign management you should look to provide some sort of freebie or competition that will the email noticed even more and be passed around to other users that are not on your data a capture list. Among the occasions throughout the year especially the general consensus is to ‘share’ but that can also work in your email campaigns when it comes to social mediums. Make sure your email campaigns allow it to be shared easily via the different social networks out there like Facebook and Twitter.

Now the next step is to ensure you get the subject of the email correct. Every email should have a subject that provides the user a call to action or a reason as such to open the email rather than press the dreaded delete button. The subject line has to include some offers or a taster of what can be found in the email they are about open or they will immediately delete it. Finally and most importantly keep your emails fresh and always encouraging a call to action in most to visit the site.

Author Bio: Extra Vision, specialists in Email Campaign Management.

Category: Internet
Keywords: email marketing, email campaign management