What to Avoid When Booking Bands and Talent?

Booking talent is a tricky combination of finding a performer who will entertain your audience at the right cost and still leave everyone wanting more. There are some important things to avoid when booking talent towards this end and years of experience will help you avoid these issues. So let’s take a look at what NOT to do.

A good friend of mine had a scheduled phone interview for a job right smack in the middle of Spring Break towards the end of college. We were out on the Colorado River after a pretty late night. The woman on the phone kindly asked my friend what he wanted to do. Tom replied back with “Well, I know what I DON’T want to do”. Let’s just say he didn’t get that job but his answer is not too far off when planning an event around talent. There are certain things you DON’T want to do and we’re going to walk through the big ones here. Obviously, this is a short list but as professionals of 25 years in booking talent and bands, we’ll make sure to protect you from the rest.

The most common mistake is to be unrealistic in terms of what talent, bands, comedians, or celebrities you can afford. Be realistic…If your organization has a $20,000 budget then you can’t afford the Dave Matthews Band or Lady Gaga.

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