Search engine optimisation is something you absolutely must do if you want people to visit your site. Here are 7 things you should check on every single page that you create to help ensure that your web site is optimised for the search engines.

Page Title

Probably the absolute most important part of your page. It\’s the clickable link that appears when your site gets found on the search results. Although it\’s not technically the headline for your page (that\’s covered later), in many ways it acts like the headline. Think what makes you click on a link in the search results and do your best to make your page title as \”clickable\” as possible. Search engines will cut off your title at about 60 characters or so.

Page Description

If you\’re not sure where this goes, it\’s a meta tag that your technical guy will know what to do with. Some of the time, it\’s the description that appears below your page title in the search results. This doesn\’t happen all the time as there are occasions when Google thinks it knows more about your page than you do, in which case it will give it\’s own summary. But at least if you include a description then you stand a chance of getting your description in front of people.

Headline

This is the main headline of the page. After things like your logo and site header, it should be one of the first things visible on your page. It\’s got it\’s own special HTML tag (H1) so that your web browser and the search engine spiders know it\’s the headline. Make it like a newspaper headline – if it\’s boring, people will click the back button rather than read the rest of your page.

Page Content

This should be as long or as short as it needs to be to convey the message for the page. It should expand on the headline and give your reader useful, helpful content. Don\’t sweat over things like keyword density – write for humans not search engines.

Image Names

Image names not only help the search engines to know what your page is about, they get indexed separately and displayed when people choose an image search. Make your image names relevant and meaningful. Use the \”alt\” tag to give them extra description and to help the search engines to best categorise your images.

Accessibility

You have no control over who accesses your pages or what device they\’re using. So make your pages as easy to navigate as possible. This means that you should use regular HTML if at all possible, not Flash or other complicated navigation systems. This will help all your site users and – at least as important – will help the search engines to find the rest of the pages on your site.

Links

Here, we\’re talking about the links on your page. They can be to other pages on your site – useful for regular site navigation and to help people find more information on your site. They can also be to other useful information – maybe a Wikipedia page or maybe an Amazon one (where your site users can then buy what you are talking about.

Author Bio: For more information, take a look at this free search engine optimisation course and make sure that you get your site search engine optimised.

Category: Internet
Keywords: search engine optimisation,SEO,search engine optimiion tips,search results