In the age of social media and Internet advertising the traditional printed leaflet would seem quaint, almost an antique. Why use real paper when anyone can read an online posting within seconds? The answer is versatility and credibility. Flyer printing is more popular than ever, and remains a uniquely useful way to distribute information quickly.

We have all seen them tacked to utility poles, distributed freely on street corners, or tucked into an apartment gate. Because they are so inexpensive, getting a message or information to even a few responders can pay for them. They are a testament to the fact that the modern access to technology has not yet engulfed all traditional business information distribution and advertising practices.

Flyer distribution actually remains an integral part of many 21st century business marketing strategies. Also called a handbill, leaflet, or circular, they are very often used by individuals to advertise a specific local event such as the opening of a club, a concert, or to promote a new restaurant or service. They actually were one of the first kinds of mass marketing, and still offer a truly cost-effective way to advertise.

Like any new technology, the print media was expensive when first introduced nearly five hundred years ago. It slowly became more affordable, and by the late nineteenth and early twentieth century printed material was commonly being used to advertise to the public. To meet a growing demand, many handbill print companies were born, and the introduction of offset printing made their product affordable for nearly any business.

With the advent and popularity of desktop publishing during the last few years of the last century, nearly anyone could design and print their own flyers, as long as they had the right software and computer templates. The lowly printed leaflet did not fall victim to technology, but actually became more versatile and noticeable in a time of online clutter.

Today, these leaflets are well within the budgets of most enterprises. When an event, new product or even a political candidate requires speedy mass marketing, paper leaflets with full color reproduction can be produced within hours. The most effective of them, of course, are the ones that have eye-catching designs in color, and they are no longer difficult to produce.

In most pamphlet production, businesses can order at least nine standard sizes, all of which have been proven effective over time. There are custom trimming options available from most printers, and a variety of folding options. They may be printed in on both sides if desired, in black and white, or full color. Color printing draws in consumers more quickly, and good use of colored borders gives a professional look.

Timeliness is a great advantage. It pays an individual business to form a close working relationship with a good print production company capable of expediting orders when necessary. In a rush situation, all the best preparation and design is useless if the print job cannot be finished in time to advertise. Today, people still respond well to a cleanly printed, high quality advertisement. Flyer printing remains an excellent way to get an advertising message to a wide group of potential readers.

Author Bio: Looking for online Flyer Printing and online printing services? Visit Canada\’s most reliable online printing company for Brochure Printing solutions.

Category: Business Management
Keywords: Online Printing, Flyer Printing, Brochure Printing