The “Go for No!” Book by Richard Fenton and Andrea Waltz is certainly one that has turned the world of sales upside down. They have taken the confidence killing word “No” and not only turned it into a positive but taught sales reps how to use that bad word as a confidence booster and path to success. While seeking out rejection goes against any standard sales technique, this pair of experts in sales has turned rejection into an empowering experience.

Time is valuable and this pair of sales experts know that better than anyone however, while other books and speakers are working at teaching sales reps to tolerate or overcome rejection, this pair has instead turned the word no, into a positive and made seeking no an integral part of the path to success. The concept works because anyone who sells knows; the word “No” is unavoidable. Some direct sales persons will take the word no as a personal rejection and begin a downward spin where they seek to avoid the word no. This results in fewer contacts, and fewer sales however, when viewed as the path to success, the word becomes something to seek with the help of this pair and their revolutionary “Go For No!” book.

Richard Fenton and Andrea Waltz are well known motivational and leadership speakers and founders of the Courage Crafters group. They state that although they are no different than any other people, how they view rejection and how they nurture their courage makes the difference in their success and if the book is any example, it does. Andrea Waltz was the youngest General Manager at Lenscrafters and launched her own training company when she was just twenty four. Richard Fenton was managing a restaurant while still in high school, has won speaking awards and was awarded for being the highest front-line salesperson for the prestigious clothing company for which he worked.

Combining these two very motivated and courageous leaders has led to some new ideas and techniques and an unprecedented amount of success for thousands who have followed their advice. They currently travel speaking in front of groups as small as fifty and large as five hundred, delivering their own type of courage training and transforming sales for many companies and individuals.

An interesting turn with the Go for No! Book is that while other motivational programs offer money back guarantees if multiple conditions are met, this pair states quite emphatically that guarantees are impossible because they can’t determine what a sales team will do, or not do. On the other hand, the book is quite literally common sense, courage building and a special look at the often disempowering word no. If every contact a sales rep made had the potential to boost their confidence and to increase their energy, well, any sales manager knows the results would be out of this world. What the book does is exactly that. The Go for No! Book by Richard Fenton and Andrea Waltz turns how any sales person, manager or team looks at the word no, so they can use it as a path to the word yes and of course, to success.

Author Bio: Please visit The Personal Development Company if you would like to learn more about Go For No! Book by Richard Fenton and Andrea Waltz

Category: Business
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