To benefit from the company’s search advertising business, Google include American mobile advertising market (value 8.77 billion) 59% of the market share. According to Google says, this company search advertising business to achieve the high continuous uptime continuously reached 10 million dollars.

Market research firm IDC says, is an apple, accounting for American runner-up mobile advertising spending market 8.4 percent, higher than last year’s $3.68 billion increased went. Millennial Media accounts for this year and mobile income by 6.8% share.

IDC analyst Karsten Weide will move search advertising revenue and display advertising revenue added together to calculate the total mobile market share. Considering the Google 10 billion dollars in the search advertising operation speed, Weide said Google 2010 mobile revenues will be may billion dollars. Apple to 7350 million dollars of income, Media Millennial ranked second with $60 million income ranked third.

Search advertising spending and display advertising spending proportion approximately 55.6 % : 44.4%. And Google but squeeze rival yahoo, Microsoft, occupy mobile search advertising revenue of sensitivities.

But mobile display advertising market competition is becoming increasingly fierce. Google and apple nearly unchanged, accounted for 19% and 18.8%. Millennial ranked third, owns 15.4 percentage points, while yahoo at 10% of the rankings than the fourth.

Apple has such high market share, really surprising, after all, the company on July 1 this year just released the mobile advertising platform iAd. Obviously, in order to make the iPhone, iPod Touch and iPad obtain visible advertising position and in iAd platform registration fee of $1 million for many brand Lord is not so difficult.

Meanwhile, through AdMob team’s effort, in Google AdSense also launched a mobile and display ads.
Believe that Google and apple in 2011 display advertising wars will be very interesting. Those who want to provide interactive advertising to let the user stayed longer brand Lord, will be on the platform in the two more and more.

However, Google will Weide expected, in a display advertising war beat apples, because the Android cellphone sales exceeded apple based on cisco IOS mobile products.

Although the apple in the fourth quarter of iPad shipments 1400 million, but every day there are 30 million Android equipment activated, but monthly mobile equipment replacement number for 900 million.

“We believe the 2011 Google display advertising sales speed will be over apples, because the Android equipment sold more than the iOS devices that will produce more traffic, advertising inventory and eventually leads to more display advertising sales.” Weide said.

“Will move search and display ads are taken into account, Google 2010 59% of American mobile advertising market share in the future was likely to continue to expand.”

Anyway, the rival Google and yahoo Millennial, apple, Microsoft may not lack of advertising revenue growth opportunities. Rightek estimates, American mobile advertising market will in 2011 to nearly $2 billion, or than 2010 total mobile earnings growth 120%.

Mr Zuckerberg has said he eventually plans to take the company public, and the timing is the subject of hot debate among investors.

According to SharesPost, an exchange for shares of private companies, Facebook is worth more than $45 billion.

Google’s market value is more than four times that amount.

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