Search Engine Optimization works on two principles. One is the logical changes in a website and the other is human understanding. Both these principles decide the success and failure of a business. Both the above principles can be studied easily. You can easily grasp the logical changes as well as understand the human view. Now you have tools to understand the human view. The optimizer or the professional can better understand this logic and human view than us.

If you observe the internet and the campaigning process, you will come to know that most of the people are optimizing their website just to get higher ranking in search engine and they also achieve it. The result is their campaigning goes successful and they will be able to draw many visitors. But, this does not lasts long as people are not like the search engine spider that is ranking the site with logic. The audience being a human being looks for good and problem solving information. There are few onpage and offpage optimization technique that a webmaster has to follow which are discussed in details in the following lines.

1] Content

Content optimization is definitely a tough one, because your content should target the audience and search engine as well. The search engine spider looks for keywords to be repeated in the content so many times, but the user does not require this. The user always prefers an organic content, that is informative and a problem solving one. So, you should balance the keyword in your content to attract search engine spider, at the same time make the content look natural.

2] Title Tag

The title tag appears in the search engine results page. So, never ignore this small onpage SEO. The title tag should be unique and keyword added one.

3] Meta Tags

Meta Tags were once the popular SEO in the search engine but now it has lost its color. The reason is many spammers started misusing this meta tag concept. They used this powerful SEO tip just to create traffic and to spam others. Even though meta tags have some negative sides, this effective SEO if used for the right purpose can improve the website ranking in search engines.

4] Heading & Text Decoration

Header tags or headlines should not be ignored in your onpage SEO. You should compulsorily create h1, h2, h3, h4, h5, h6 headline tags. At the same time you should also give importance to the decoration part. The tags should be italicized, bolded and underlined.

5] Updating the content

This is most important thing, because both the audience and the search engine spider looks for quality and fresh content. So, change your content in frequent intervals bimonthly or monthly once.

OFFPage Optimization

Offoptimization should be given equal weight similar to onpage optimization. Some of the offpage optimization techniques include, creating quality backlinks, blog posting & blog commenting, submitting articles in various directories, using social networking sites and bookmarking sites etc.

These are some of the SEO tips that professionals follow to get their website in the number one spot of search engine results page.

Author Bio: Dhruv Patel is a customer of DreamHost. You can also read detailed DreamHost review on his web site.

Category: Internet
Keywords: dreamhost, SEO