Marketing methods have totally changed and the internet stands as the big thing for everyone. From gathering information to purchasing products, we completely rely on internet. The days of finding genuine customers through friends or colleagues have changed. So, the accounting marketer who competes with their competitor and gain more visitors is the sole winner in the internet market. That is the reason why marketers are running behind the successful search engine optimization strategy.

Search Engine Optimization is the latest strategy that is used by most of the successful internet marketers in various fields. This process when utilized properly can expose your site through search engines in an organic way. While newbie are trying to use this technique effectively, already this technique is helping many in the account marketing field.

Recently, the popular Marketing Manager of Schenider Downs, a CPA firm located in Pittsburgh and Columbus has given a strong statement that Search Engine Optimization is a compulsory one for every accounting firm. The firms that fail to use this SEO strategy will definitely miss the golden opportunity and many loyal customers. Since most of the users rely on the internet to get solution to their problems, accounting firms that fails to use search engine optimization strategy will be losing the potential customers.

Katie Tolin, Director of Marketing for Rea & Associates, a regional CPA firm in Ohio has categorically given a statement that “this month, i.e., in the month of November alone we were able to get more than 10 clients through our website”. The clients include individuals who were seeking help for taxes and the local manufacturers who were in need of help for business valuation.

When Mr.Katie Tolin was asked on how much time they spend on Search Engine Optimization, he said that that the firm spends an hour a week and they outsource the remaining works to Search Engine Optimization firms. According to this accounting marketing firm director, a firm to do good and regular business should use the search engine optimization process regularly. According to him, even after spending few dollars for the SEO firms, the company was able to make positive earning. The surprise we got from Mr Katie Tolin is that the firm was making 10 times more profit that they spend for search engine optimization professionals.

There are many accounting firms still left without using the effective SEO techniques. The reason is that, most of them believe that one can gain a potential client only when they meet you directly. This is true to some extent because you can gain the confidence of the client when you meet them personally. But, at the same time when everything is becoming web based, people are finding ways to build relationship through internet. People are using the web for all purposes including booking hotels & restaurants and purchasing household things to every essential thing. So, when a customer is using the internet for availing all types of services, is it not possible for them to avail the web for choosing their accounting firm? If you have accounting marketing site, then right now start optimizing your site with SEO concepts.

Author Bio: Dhruv Patel is a customer of DreamHost. You can also read detailed DreamHost review on his web site.

Category: Internet
Keywords: dreamhost, SEO