If your business has any sort of web presence on the internet, you should know how important search engines are to your overall success. Search engines have been relied upon to an enormous extent for finding information online. As a user types a search topic, the search engine sifts through millions of pages in order to present them with the most relevant websites. These results are ranked, based on the relevancy of those web pages.

Most users will only look at the first few results on the first page. Some will continue down that page and read the description of each website to see if it interests them, but very few will continue on to the second page of results. This means that if you are marketing your business online, it is extremely important to show up on the first page for relevant search terms (known as keywords). If your website isn’t on that first page, you may never be seen by potential visitors.

Another thing to note is that the hundreds of different search engines out there all use different criteria when ranking your website. However, a recent study by comScore revealed that the top two search engines, Google and Yahoo, are used for over 83% of all searches done online. Ask, Microsoft, and AOL account for most of the remaining searches. So instead of concerning yourself with how each of them handling the rankings, you might want to focus only on the biggest players.

Keywords are the most important aspect of search engine optimization. They help search engines know exactly what your website is about so that they can begin to determine its ranking. If you do the proper research you will be able to find keywords that relate to your business that have little completion. This combination will really improve your ranking and help you easily move your website to the top of the search engine results page for these keywords.

Search engines rank web pages by using complex algorithms that follow very specific rules. One of the main things they do is check the frequency and location of keywords on a web page. These algorithms also incorporate weight to link population; which is the amount of web pages that link to your site. Any effective search engine marketing campaign should incorporate both on-site and off-site optimization. This means making sure your website has the proper meta-tags and keyword density as well as a planned backlink building strategy.

The best backlinking strategy is one that takes a consistent and ongoing approach. If a large number of backlinks to a website show up seemingly overnight, the website may be penalized. An ongoing link building strategy is more effective since it appears to the search engines that the links are naturally building over time and giving the website more credibility.

Studies indicate that almost 90% of internet users find what they are looking for by using search engines. Making sure your site shows up on the first page of the searches relating to your product is a huge step towards improving your business. Search engine optimization is still one of the most efficient and cost-effective ways to maximize your targeted traffic and increase your revenues.

Author Bio: Warren Miller – Lead Marketing Consultant – Logic Path Logic Path provides a variety of cost-effective solutions to help businesses enhance their online presence and improve brand awareness, including SEO services and SEO software that allows their clients to monitor their SEO campaigns.

Category: Business
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