If you\’ve been around the marketing community for any length of time, you\’ve likely heard the ‘experts’ mention \’pushing the freeline\’. This basically means providing high quality products and services to qualified prospects for free in a bid to convert them into customers later down the line. While this tactic is quite common in Internet marketing, it’s not used so often outside of this very narrow market. However, pushing the freeline has tremendous advantages in almost any industry and should be leveraged to a far greater degree to increase customer loyalty and warm up prospects for an eventual sale.

The theory suggests that by luring prospects through your store or website with ongoing free goods and services, you’ll eventually catch those that might not have bought from you the first time around as prospects. Eventually you will have the opportunity to build a long-term relationship with these individuals based on the strength of the real value you have provided them for free.

Of course, the success or failure of the strategy depends on a number of factors, but most notably the quality of your services. For example, if you offer a free trial of your full service, the impetus should be there to absolutely out-deliver in every area you possibly can to secure that prospect. If the free offer you\’re pushing is subpar, it can actually have the opposite effect. It can hurt your overall conversion rates and give rise to damaging inefficiencies in your marketing process.

So, in order to capitalize as much as possible on this strategy and build the kind of relationships that leave your prospects itching to sign on the dotted line, it\’s important that you deliver value on par with what you intend to deliver following the conversion event.This way, you subtly give your prospect the information necessary for them to make up their own minds about your offering. This is one of the key techniques in a subtler sales process and goes a long way towards improving conversion rates.

One of the most powerful tools in pushing the freeline is using an online email autoresponder. By building a list of prospects and marketing to them through an automated series offering free content, you can help build that much sought-after customer loyalty, and really start to put your marketing processes to work for your business with surprising consistency.

The freeline-reliant marketing strategy relies heavily on providing quality goods and services to customers and works in a variety of ways to strengthen your business and your overall conversion rate. Without necessarily costing too much of your time or money, your business can start to build inherent value based on a system that convert prospects into sales at a higher rate through offering free product at the front end in exchange for customer loyalty on the backend. Even though this tactic has been used almost exclusively by internet-based businesses, it can be an incredibly profitable marketing method and should be considered by almost any kind of business.

Author Bio: Warren Miller – Lead Marketing Consultant – Logic Path Logic Path provides a variety of cost-effective solutions to help businesses enhance their online presence and improve brand awareness, including SEO services and SEO software that allows their clients to monitor their SEO campaigns.

Category: Marketing
Keywords: marketing,small business,marketing techniques,conversion rate,effective marketing,customer loyalty,q