Using Seo to Compete in the Local Search Markets
If your website which you’ve spent made a couple of thousand bucks on, isn’t getting noticed on the search engines, you could do with a little search engine optimization. You can do the work yourself, but if you don’t have the time or expertise you can hire in a seo firm. If you have a local business and only want to target your local area this will take minimal effort in the hands of a professional seo expert.
Google is allowing locally listed companies to compete against the big corporations in it’s local search results. It is showing them favour and plans to revamp this even more in the future. So now is the time to take advantage of this before your competitors do.
Sometimes you just have to leave certain tasks to the experts. Just because you run a business and have a website doesn’t mean you know how to get it ranked. Just what good is a website if it can’t be seen by anyone on the web? If you are just using it to point people towards you’re losing 90% of it’s value.
Your website should be selling your products and services even while you sleep. It’s the professional salesman that never takes a break. It lets the world know all about your services when they instantly want results. And that’s what people want these days, instant results. The internet has almost killed the yellow pages and print advertising. A mom at home who wants to find a plumber will Google it and get what she’s looking for straight away.
You can’t do this with a Yellow Pages book advert. There is no interactivity. Who wants to leaf through a large book category to category to find someone’s phone number? What we are all used to is getting our own way on the internet. Search engines deliver their results at lightening speed. Almost 90% of internet uses use a search engine to find a website. So if you don’t appear high up, you’ll never be found.
So if you have a local business, the only way to make sure you are competing against all the other same business types in your area is to make sure your website appears on the first page of Google. The number 1 listed website for any query naturally takes most of the interest. Even if you are in the top 5 you are doing good. You can pay many seo companies to get your website to appear higher in the rankings every month. Most of the time you’ll be able to hit the no 1 spot for local searches.
At the moment local search engine rankings are not over saturated with competition. This is all set to change dramatically though over the next few years, as seo consultants specializing in local search attract more firms to do business with. Seo is getting bigger and bigger each day, and all smart in the know businesses add it to their intelligent marketing strategies.
Author Bio: Ed is a search engine optimization consultant. He has a seo consultants firm in the UK that specializes in organic Google rankings.
Category: Internet
Keywords: seo,search engine optimization,search engine optimisation,web optimization, seo techniques,google