Google search engine is used by millions of people every day to search information/find products, services/refer other factors. So, it is very much clear that if you want to increase your sales, you need to first increase your search engine ranking. Hence, it has become necessary for the website owners to use different SEO techniques to catch the top of the search engine. It sounds easy but the truth is that you need to follow some SEO tactics to increase your website visibility in search engines.

Here are 3 sure tips to improve your site ranking in search engine results page.

1] Keyword Research

The major role of your ranking is on the content that you post in your site. If you want to drive quality traffic, then you should be ready to offer quality content. The content should be written in such a way to impress the audience and attract the search engine spider. That is, you should create a valuable and informative content with proper usage of keywords. So, first you should do a vast research on the keyword that you are going to use in your content. Now, you have got keyword research tools, which helps you to pickup the best keywords in less time. You can also use free keyword research tool offered by google to do this job. Remember, the keywords you desire to use in your content should be most popular one but less competitive. Also look for the keywords that your competitors are using in their site and find out their performance. The keyword research will definitely help you to better your website ranking.

2] Title Tag

The title tag is necessary for your site as these small things attract the search engine spider to your site. Create the title tag with the keyword that you have found out after research. Try to add the keyword within few words of your title tag. The title length should be within 60 characters. Use H1 tags for the keywords as google can easily sense these keywords.

The keyword density is also very important for your content. It should not exceed the maximum limit of 5%. The ideal keyword density is 3 to 5% of the keywords and it is advisable to use the main keyword for every hundred words. Split the content into small paragraphs. The description tag of your site should force the visitors to view every page of your site.

3] Backlinks

There is no better way to create traffic to your site other than creating backlinks. Backlinks are very effective because, even without indexing your site, the google will come to know the details of your site. Always try to create quality backlinks. It is not necessary how many hundreds backlinks you are creating in a particular day, but make sure the backlinks are created through well doing sites and popular directories. There are numerous article submission directories where you can post articles and create backlinks. You can also exchange links with the sites that is similar to your niche.

Author Bio: Mike Gates is a customer of HostGator. Hostgator is reliable web hosting provider. Read more about hostgator coupon at http://hostgatorcouponandreview.com/hostgator-coupon.html .

Category: Internet
Keywords: SEO, tips, help