3 Ways to Destroy Your Fan Base – A Story of Celebrities
Celebrity – One of the enduring trends of the 20th and 21st Century. You\’ll find many definitions of what a \’celebrity\’ actually is, but most of them will use the word \’fame\’ or \’famous\’. Indeed fame – \’to be widely known or recognized – is as easy as ever, as the world plugs into the single, global network that is the World Wide Web.
Given that \’celebrity\’ status can be achieved with perhaps 20,000 enthused fans, this suggests that with 3bn online citizens, who could aspire to up to 10 individuals per year, that (3bn * 20) / 20,000 = 3,000,000 celebrities could be potentially unleashed each year! Obviously this is just a \’pie in the sky\’ estimate, but it shows how large the phenomena could become.
With the volume of celebrities rising faster than ever – the demand for them seems to keep up passionately, with over 20 separate celebrity magazines devoted to celebrities, sitting on UK newsagent shelves in 2011. These are the new leaders it would seem!
A Delicate Surge
\”Celebrities … get consumed just as fast as new improved soaps, new clothing fashions and new ideas\” – Russell Baker
Whilst the possibility of achieving celebrity status has never been higher – the chance of making critical mistakes are also extremely high, mainly due to the Smartphone-carrying population that can now catch and globally publish images or videos of celebrities in their worst moments.
Below we detail 6 ways celebrities have successfully destroyed their fan base and leadership:
Destruction Method 1: Taking \’Diva\’ Way too Far
A \’Diva\’ish personality can be expected from celebrities who are forgiven for anything mean they do, and always \’loved\’ by someone else when an existing friendship or relationship goes sour. Where\’s the incentive to actually be kind, genuine and a good listener?
However, many celebrities such as Naomi Campbell have taken this too far, and completely crossed the line by being physically abusive to their staff. This is simply unforgivable behaviour everyone but die-hard fans.
Destruction Method 2: Breaking Promises.
While the relationships between celebrities and fans are usually very passive, perhaps the most important interaction a fan has with their (performing) celebrity is to pay to go see them live at a Venue.
Venue dates, like everything else in business, have to be changed from time to time, due to unexpected circumstances such as illness, injury or more ambiguously worded \’scheduling difficulties\’.
When fans have commited alot of money and hopes to an event with their favourite celebrity, who then cancels on them with an insulting excuse, many fans get their hearts broken!
Destruction Method 3: Drug Scandals
A wholesome niche of celebrity leaders appeals to the moderate values in many of us. Be they \’national treasure\’ television presenters, innocent performers (such as Taylor Swift) or movie icons – a lot is expected from these individuals. When thinks go wrong (and the Smart Phone is blame again) by way of a drugs scandal or similar, the appeal of these celebrities virtually vanishes overnight. If they\’re just \’like the rest of them\’, then their fans have no reason to stay.
Should you ever be shot into the lime light, I suggest you stay away from these 3 key mistakes.
Author Bio: You can find the author, Simon writing about more slightly more serious leadership styles topics at Leadership-Expert.co.uk.
Category: Entertainment
Keywords: Leadership, Leaders, Business, Skills, Training, Celebrities, Entertainment