My brother works as a professional SEO and he worked in this business for more than five years now. He knows what it takes to optimize a site. He also knows what it takes to build traffic to any site quickly and efficiently. Too many of his clients get bad advice from the latest traffic building books. As an SEO he knows which ideas work and which ones won\’t. Let me share to you what he taught me being a professional SEO.

My brother said that as a professional SEO, everyday I get to hear about the latest traffic building tips, or the latest search engine ranking tools. The simple fact is that there are so many people out there trying to sell you information to build traffic to your site that sorting through them all can be difficult. Some of the junk that\’s on the market is quite astounding.

There are good books that will teach you how to build traffic to your site, and there are excellent software tools that will do if for you. The problem is that finding the good ones can be quite hard. With that let\’s talk about what the latest traffic building tips book, or software tool, is and is not.

First, the latest eBook on traffic building is NOT the be-all-end all solution to get top Google Rankings. You will also need to apply what it teaches and work to gain those rankings.

Second, NOT everyone will need the latest traffic building tips or software tool. If you intention isn\’t to make money from your site, then the money spent on that $200 software tool won\’t be worth it anyway.

Third, the latest traffic building tool IS an excellent way to build free traffic to your web site. Whether it\’s a social book marking tool, an SEO toolbox, or any other traffic building idea, if you choose the right product you will get a stampede of traffic to your site!

Fourth, if you don\’t take the time to choose the right tools you will be wasting your money. Worse than that, if the methods used to gain traffic include black hat SEO methods or other uncouth ideas, you might lose the search engine rankings you already have!

For my own knowledge, and to have an answer when clients ask, I took the time to evaluate the top tools on the market for building traffic. I worked with a few colleagues on this one so that we could really put each product through the test. We based our evaluations on the following criteria.