The search engine results are not like the one that it was earlier. The earlier trend has changed. Search engines normally display only content and text sites in the search engine results page. But, the changing scenario has given place for videos, images, blogs, twitter and news results in the search engine results page. Now you can imagine the prominence and domination of the search engine optimization in the internet.

Here we are going to discuss on the use of Images and how webmasters are using the images to generate traffic to their site. Including images in universal search results and image search results is one of the healthier ways to build traffic. The following tips will reveal the uses of image in SEO.

*Get the apt image for your product/business

Optimizing your website image is a simple process. But, you should get the relevant image for your product/business. Even though search engines give importance to the content or texts, the image is essential to impress the audience. Your site will get professional look by including an image relevant to the business. Now, many sites allow you to download free images. This includes Flickr, Stock.xchang, istockphot etc. Other than the above, you can use the popular google images for your site.

*Create an SEO rich file name for your image

Your image should be given a search engine friendly file name. You should create the file name with a suitable keyword that depicts your product. Suppose, if your image is a “digital camera”, you should not give the file name as 4539tmg. This image file name is not search engine friendly, instead you should give the file name as “digital camera-jpg”. Remember, google expects your images to be kept in a single folder and it is always better to give the file names as JPEG, GIF, PNG etc.

*Anchor Text

Anchor text will also do some favors to turn the search engine spiders towards your image. But, the anchor text should created using the keyword and not with any words like photos, images or pictures. As I said above, the keyword should be the name of your image.

*Alt Text

Alt Text is created for the purpose of explaining the search engine spiders about your image. Search engines cannot sense the images and display your image in the results page. So, it is necessary for file names, alt text and anchor text for your image.

*Pick up the image that matches your content

Adding image to the healthy content will be welcomed by the audience. But, make sure that your image is related to the content of your site. Also anchor text and alt tag should be related to the image. Suppose, if your site carries content on healthy tips, the you should add some food products related to your content. When you create the file names, anchor text and alt text make sure that you are using the keyword only once or twice in it. Trying to spam the search engine with more keywords will lead to destruction of your site.

Author Bio: Dhruv Patel is a customer of DreamHost. He has created site to help new DreamHost customers and to promote DreamHost by giving DreamHost coupon. You can check his website at http://ahappycustomer.dreamhosters.com/dreamhost-review.html .

Category: Internet
Keywords: SEO,online, business, internet, dreamhost, review