All the business people including big organizations, individual marketers and others whoever wants to do business through online should first understand the search engine optimization techniques and implement it in their site. Search Engine Optimization is an ocean and hence it is not possible to analyze it in a day or two. But, one should definitely know the basics of search engine optimization strategy as it helps to improve the traffic to your site and get good placement in search engine results page. If you want your site to be seen at the top of the search engines like Google, Yahoo or Bing, then SEO is the only way.

Many of you would have heard about search engine optimization, but do not know how to implement it in the site. Such newbie will find this article very much useful. The following are some of the basic SEO tips to start your program.

1] Do vigorous research on the keyword

The important part of your SEO campaign is keyword research. Without the apt keyword you cannot write the content and optimize your site. So, use the keyword research tool and choose the keyword that is relevant to your business. The keyword should be used in your catchy title, meta tag, meta description, content etc. The keyword should be added in every page of your site to allow the search engine spider to pass through all the webpages and rank your site.

2] Internal Linking

Many newbie ignore this technique as they do not know the value of the internal linking. Creating internal links within your site is just a basic strategy but powerful one that can boost your website ranking and webpage ranking. With internal linking strategy it is possible to generate high traffic to your site.

3] Search Engine Friendly URL

When you are choosing your domain name, make sure that you add your keyword in the URL. Suppose, if your business is online insurance, you can choose your domain as “‘onlineinsurance.com”. This search engine friendly URL will not fail to make into the top of the search engine results page.

4] Offpage Search Engine Optimization

As you optimize your site to receive traffic, you should also use the basic off page optimization techniques in your campaign. Some of the effective off page SEO techniques are creating backlinks through article submission directories, blogs, forum sites, social bookmarking sites, social networking sites etc. Article writing and blog posting is used by 90% of the expert online marketers to generate traffic. Always choose the blogs that is related to your product and post blogs in regular intervals. Try to provide 100% informative content as search engine robot does not give priority to the posts or articles that do not carry useful information. Blog commenting is also another basic strategy of online marketing. You can even comment on popular blogs everyday and post your domain link at the bottom.

By following the above basic SEO tips, you can easily drive traffic to your site and promote your product.

Author Bio: Mike Gates is a customer of HostGator. Hostgator is reliable web hosting provider. Read more about hostgator coupon at http://hostgatorcouponandreview.com/hostgator-coupon.html .

Category: Internet
Keywords: SEO, tips, internet