The mistakes made by your SEO company may have very harmful results in the long run. As a New York SEO company we give full service to our customers and we try to add high quality content to the Internet. However there are some other methods than filling the web with rubbish that may lower your rank or get your domain name banned from search engines all together.

There are two kinds of SEO campaigns. If you search the internet you can see that people are talking about black hat/white hat SEO methods. We leave the color of hats to fashion enthusiasts, and differentiate the SEO campaigns as “hit and run” and “firm foundation”.

Hit and run campaigns are not for corporate sites or for people who want their sites to be listed in the search engines for years. These campaigns are usually prepared for customers who want to sell a product for a short time. This kind of search engine optimization gives really fast results, taking a domain name to the first pages of result with targeted keywords. Some products become trendy for a short time. If you want to sell a trendy product for a short period of time, you can ask your SEO company to take certain domains high in the result pages very fast. The search engine success of hit and run campaigns don’t usually last more than a couple of months. After the domain names using these methods are caught by the search engines you can forget about them because it may take years to get them into the first 20 pages of results again.

Firm foundation campaigns don’t give fast results. The web sites using this method get higher and higher in the search results every week. For some keywords, it may take years of hard work to make a web page appear on the first page of the search engine results. However these pages have a good foundation and in time they start to build followers.

After starting to work with a SEO company, if your pages climb very quickly to the top of search engine results, you must ask your SEO company what kinds of methods they are using. If they are using some methods that are not confirmed by search engines, you can lose your domain name forever. If you don’t see any changes after a couple of months, this time you may doubt them rightfully. However before deciding to change your SEO service provider, you should check your keywords and ask them about their methods.

As a New York SEO company we always give precise information about our methods to our customers. We always ask before we do something risky with their domain name. Domain names are like brands. They must be taken care of and looked after. If you don’t work on your brand you lose the interest of your customers. If you don’t work on your domain name you lose traffic and your domain name joins millions of forgotten dot com addresses.

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Category: Internet
Keywords: New York SEO