Deciding which online marketing strategies to embrace requires careful research to understand how and why they are used. Plunging into online advertising without sufficient knowledge can be a costly mistake that most companies cannot afford.

Popular online marketing strategies include website development, blogging, audio podcasts, online videos, electronic newsletters, and social media. Each method varies greatly, but can easily be tied-in to one another.

For example, to operate an Internet business requires a website which if often the foundation for directing all advertising methods. Websites allow companies to engage in link building strategies; build customer lists; publish information; sell products; share videos and podcasts; and generate revenue through product sales, affiliate programs, or selling advertising space.

Blogging has become a very popular method for generating traffic. Most major corporations have a website and a blog. While website pages typically remain unchanged for long periods of time, blogs are updated frequently. They offer a more informal venue that provides opportunities for building customer relations and brand awareness.

Podcasting is an invaluable tool for sharing information. Companies include an audible link directing listeners to their corporate website. The great thing about podcasts is they grant anyone the opportunity to become established as an industry expert. They can be used to develop an Internet radio show where listeners are invited to call-in to ask questions or share a testimonial.

Podcasts can easily be transformed into online videos. This is an affordable strategy that allows companies to reuse information in a new format. Business owners often avoid producing marketing videos because they feel they are cost-prohibitive. The truth is online videos can be produced without owning a camera.

Product promotion videos can be produced using clipart, graphics, and still photos. Nearly all newer computers include video editing software which lets users create stunning videos in a hour or two.

Companies who want to create live action videos may find it helpful to hire a professional videographer. One option to reduce video production costs is to reach out to local colleges. Students majoring in film or marketing offer fresh perspectives for ad campaigns and are adept at using the latest techno-gadgets.

Online videos are a powerful advertising medium. The secret to success is to produce high-quality videos that leave viewers feeling informed or entertained and eager to share the content with others.

This is where social media marketing comes in handy. Social media provides unlimited opportunities for companies to build a loyal following. These outlets can be used to interact with customers in a personal setting, as well as share videos, podcasts, articles, and product information.

Last, but not least, a highly effective online marketing strategy is publishing company information via local listing directories. This strategy is for companies that have a physical location and is used to provide driving directions, contact information, and company reviews.

The process for publishing at local listing directories can be somewhat cumbersome, but is worth the effort. Many companies find it helpful to hire freelancers to publish company information at each of the local listing directories.

In today\’s ever-changing marketplace, it is essential for business owners to integrate multiple online marketing strategies. Doing so can significantly improve search engine rankings and drive targeted traffic to your business.

Author Bio: If you find it overwhelming to manage multiple online marketing strategies, we\’d like to help. Online Marketing DNA has a proven track record of helping companies achieve desired results through appropriate online advertising campaigns. See what we have to offer at www.OnlineMarketingDNA.com.

Category: Marketing
Keywords: online marketing strategies, local listings, podcast marketing, internet marketing, online videos