Born This Way Lady Ga Ga’s latest music video has been designed to shock and show off the original talents of one of the world’s most famous women. As the title suggests Lady was born just the way she is and makes no apologies for it. She’s original isn’t she? She may be but her image isn’t.

She is the corporate world personified. Everything she does right down to her Mama Monster moniker is a complete marketing tactic. What is the difference between what she has done and Madonna done in the 80’s -90’s and to some extent in the noughties? She’s invented herself as an image or brand to be more precise.

Borrowing from all styles of art and pop culture everything that has become part of her persona has been done before. At the end of the day it becomes someone using shock tactics over and over again, but her adolescent fans think it’s truly original. Well I’ll say it once more, it’s all been done before.

What this latest video offering does is push the envelope of smut and once again uses sex to sell. How original. Every single video on earth now in the modern pop, r n’b, and rap genre uses sex as it’s focal point. All we ever see is men and women gyrating furiously and displaying sexual suggestion to a younger and younger audience. Lady Ga Ga suggestively and not so suggestively alludes to sexual pleasure throughout several sequences in this video.

But I thought you were a true auteur of originality? Surely you don’t need to walk the seedy line of sex to sell your music or do you? Is this the only way to sell anything these days? Has the world become so immune to sexual suggestion that anything can be shown in a pop music as long as it doesn’t show our genitals?

With the advent of the super cool avant-garde fashionista pop stars all claiming to be true original unique artists, why then do they all bow down to the lowest common denominator marketing tactics, aka sleazy videos with graphic sexual references? Are the boundaries of eclecticism restricted by formulaic dance routines? Where is the originality in that?

So what’s the alternative? Do we all go back to the era of restricted viewing and banned videos which ironically only relates to the success of the banned song or video? Not at all, this isn’t a censorship argument but one of taste and originality. Artists should not be put up on a pedestal by flaunting themselves all over their videos and in pr material.

How much of their success is done to adolescent hormones and a desire to fulfil pre and post pubescent visual appetites? Perhaps these artists should all get off the original super cool bandwagon and be more honest and just own up to the fact they are part of a machine. A machine which they have sold their souls to. They are only the mouthpiece of a music industry that peddles filth and lack of originality and promotes it as the norm and true originality. How unoriginal.

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Category: Entertainment
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