Business cards offer both professionals and company owners the unique chance to provide a long-term impression of their business or service with every single person who receives them.

Generally there are many reasons that someone may decide to keep your business card. These include:

1) As a link to a potential customer, client or supplier.

2) As a link to a resource or a supplier.

3) As a link to a colleague. It’s worth keeping the card of a colleague or competitor for future reference.

4) For social, non-business reasons.

5) For referring business – it may be passed on to someone else.

6) To update information they already have.

7) Just in case. Potential clients may keep hold of your card for years before contacting you.

8) Something likable, unusual or useful about the person or their card.

It’s very important to keep these reasons in mind when designing your new business cards. You need to make it very clear what you do and who you do it for. Your business card may be passed on to someone else, or the recipient may even be trying to remember you later.

It’s essential that your own business card stands out from the business crowd and gives you the advantage of sticking in the minds of potential customers, clients or suppliers.

A great business card, therefore, may be the difference between someone looking at your card and thinking: \”That will come in handy,\” and throwing it into the first waste bin they see.

If you think of it like this it\’s clear exactly how essential it is to ensure that your business cards convey the right image of your business.

How Can a Business Card Give the Right Impression?

Firstly, it\’s very important to consider precisely what image you want your business cards to express and then to make sure the design of the card is appropriate to that image.

For example, if your company is a young, vibrant digital media firm, it\’s probably not sending the right message if your card is dull and the content is written in an ornate or elaborate font style.

Equally, if you work as a solicitor or for a legal firm, bright colours, funky looking text and striking images probably won\’t give out the best impression.

The Fundamentals of Business Cards

There are a few things that should be seen as basics when it comes to business cards, including:

– Your name

– Your job title

– Name of company

– Address

– Phone number

– Email address

– Website address

– Services/products on offer

– Logo

– Tagline/company description

Omit any of these essentials and recipients of your business cards could be left with gaps in their knowledge regarding your company and the services it offers, which practically renders your business card worthless.

If you would like to find out more about how to create the perfect business card for you, however, it may be advisable to enlist the help of an experienced business card and business stationery provider and make sure your business cards are consistently sending out the right impression of your company.

Author Bio: Betterprint designs & prints business cards online & personalised stationery. Create your design online & order today for UK delivery.

Category: Business
Keywords: business cards, business stationery, cards, prionts, letterheads, labels, Betterprint