Even without knowing what this Pay per click advertising is we have seen it many times during our surf. The well-known pay per click advertising scheme is Google AdWords service. There are also many masters in the industry which provide this service.

Pay per clicking is renting space for ads in websites or browsers. They showcase your ads in the rented space on the basis of the chosen keywords and you will have to pay for every click earned through those ads.

You would have noticed this service much before also through sponsored links in search engines or image ads in plenty of other sites.

Every keyword has a cost associated with it. To get a renowned keyword which is in demand will surely cost you more. Choose the keyword you can afford so that you will be sure that you will not lose money by spending more on a keyword. Apart from Google, there are other sites which offer better service at reasonable rates. You can even opt for those.

There are oscillating views among internet users that you cannot gain healthy traffic through pay per click ads. Many users recommend small owners to concentrate on link building and other strategies instead of gaining traffic through clicking ads.

Here are the pros of PPC:

You are guaranteed of instant traffic to your website through pay per click ads. Unlike search engine optimization where you will have to work for months together to gain decent traffic, your ads will be viewed by most of the people through the keywords you have chosen.

You need not update your site frequently to keep continuous flow of traffic. You can just opt for your keywords; give a rent for the advertising space and drive traffic to your website through your ads. If you are going to use search engine optimization you will have to keep adding more content and keep your site afresh for the lifetime.

Now let us have a look at the disadvantages of PPC:

The first one to come into play would be expense. It is too expensive when compared to other marketing strategies. You cannot rely on a single keyword and give ads for that. You will have to try with many keywords and check which one works best for you. And the most important expense which is unavoidable is that you will have to pay for every click, no matter if the person has purchased your product or not.

People have become blind to ads. Even if you have created an effective ad with attractive keywords provided, you cannot be assured that the surfers will click on the ads they see. Nowadays people opt to get their needs from search results themselves instead of clicking on ads.

This is purely not a long term income unlike websites created through search engine optimizations or other marketing strategies. Once the Pay Per Click campaign is done, your ads will be deleted the next day. You will also find some fraudulent users clicking on your ads to waste your money and all you can do is pay for their acts too.

It is considered to merge search engine optimization with Pay Per Click ads efficient. If you are unaware of proceeding further you can go ahead and hire a PPC specialist who for setting up with minimum investment. Otherwise you will have to spend lot of money and you will not guaranteed immediate profits too.

The other biggest drawback of PPC is that you will gain good traffic but you will not know if that traffic is your target market or not. It is better to start small and upon gaining good expertise you can experiment involving large sum of money. Get to know the nuances in this strategy and execute with intelligence.

Author Bio: Mike Gates is a customer of HostGator. Hostgator is reliable web hosting provider. Read more about hostgator coupon at http://hostgatorcouponandreview.com/hostgator-coupon.html .

Category: Internet
Keywords: PPC, Pay Per Click, online, marketing, internet