Beijing time April 30 news, according to foreign media reports, Facebook every into the future service with jan.7 market. In order to test the market reaction, Facebook began could only be selection in five future market introduction service. However, analysts very bullish on future service, think it has defeated LivingSocial and Google Groupon, offers potential.

Facebook the comparative advantages of future service
Facebook\’s future on April 25, service in Atlanta, Austin, Dallas, San Diego and San Francisco launched five cities, can let a local enterprise to Facebook users to sell specials. Facebook through E-mail and Facebook page provide future tags to future service, but future specials may also appear in the user\’s information, News dynamic toolbar to express users want their friends also to buy intention. Like other Groupon, jan.7 LivingSocial and Google brand Offers etc, as Facebook allow businesses to provide 5 fold or 5 fold above specials and service.

Groupon and LivingSocial just stare at a single consumer market, while Facebook focus on discount concerts and wine tasting and other social class activities, it attracts a group of people, not a single person. This distinction make market research firm BIA/Kelsey\’s vice President and marketing project director Peter – klaas-jan rove Krasilovsky, base (Peter) sit up and take notice. \”The social networking site launched the distinctive future service, rather than a social standing with other as keen on cluster lot of email to promote specials, these standing level let those special cluster junk E-mail web sites have ZiTanFuRu.\” Klaas-jan rove, on April 26, wrote, \”said Mr. Sasaki, but socially, no stood with like Facebook that influence.\”

The analysts view above is really difficult to argue. With more than 6 billion because Facebook user, some users who spend every day in this website 20 to 30 minutes. If Facebook users to serve as another one future every day to check of functions, such as news dynamic, friends dynamic update or activities label, so most users will be timely and frequently see future service marketing specials.

Such as Groupon and Google offers the soft rib
Groupon stood a excellent lies in that it always tight stare at a user\’s preferences. If Facebook also can cater to the taste, provide them user preference specials, Groupon advantage evaporates, think and Facebook is more difficult for fighting.

Facebook has a potential advantage: rumours suggest Facebook\’s future to the businessman services are not commissions. It stood with Groupon abstracted from each discount merchandise half the practice very different divided, inevitable meeting produces very attractive for businesses.

Google Offers even apartments-and service Google in Portland, New York, Oakland and San Francisco launched. Google\’s biggest challenge is that it has no one has heavy users of social network can use. For example, Google geographic location services Google Places have hundreds of thousand local enterprise users, but it without a strong social ties, let users look upon it as a network, not another finished with left search function.

Unless Google can successfully let its Gmail email Offers services appeared on Maps or Google map, otherwise, whether it provides any discount, it is difficult to keep up with commodity. Facebook Klaas-jan rove, the yankees pointed out that Facebook has a future service malpractice, that was the lack of social networks like Groupon and LivingSocial that sales team, can be used to more enterprise develop its bulk order services.

However, Facebook has a advantage could compensate for the abuses. This advantage is the Facebook user participation website is very high. This has enormous for local businesses is attractive. Because they don\’t have to pay to promote their hiring salespeople, thus the goods and services that could save millions of dollars each year.

In short, klaas-jan rove, the yankees very bullish on Facebook future service. \”It is notable that in 43,200 field, Facebook apparently has some incomparable advantage.\” He said, \”ticketing web site EventBrite once use Facebook message mark function Mentions promotional campaigns. After the activity, this website counted, each of the Facebook message would be worth $2.50 mark.\”

The great growth potential jan.7 to market
Let 43,200 brands Groupon and LivingSocial and the upstart Google offers slightly delighted, like other e-commerce is same, daily discount commodity market has great potential for growth. Market research firm, says Kelsey BIA/us customers in daily specials spending by 2010 will be $8.73 billion this year growth to $3.9 billion, or $60 billion by 2015.

\”With stood rapidly expand market and increase the number of users, we expect 43,200 market this strong growth momentum continue forever.\” BIA \\ Kelsey company vice President Mark – vladimir Fratrik Mark the grams (,) said, \”but they are on the existing market subdivided, to offer more close to the user life specials. Along with the novelty jan.7 disappear, consumer service may produce aesthetical fatigue. However, we believe the market segment approach will help offset because consumers to aesthetic fatigue.\” sales downturn.

It is likely that in the next few years, Facebook, Groupon, offers LivingSocial and Google will appear in the local market their success has.

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