Marketing for automobiles is a completely different ball game than promoting most other retail. With such big-ticket items, the customers simply do not go through the same thought process before they buy, and your marketing efforts should reflect that. In addition, there is a difference between marketing different types of vehicles, and automotive advertising for luxury vehicles requires a specialized approach.

Some things to keep in mind when crafting your ad campaign include:

– Choose the right advertising agency – Look at the experience of the agency, especially to see if they have done work for your industry in the past, since auto advertising is a unique field that requires specialized skills. Once you have slimmed the eligible agencies down to a manageable level, look for those that have experience specifically with higher-end vehicles. Advertising luxury vehicles requires subtlety and finesse. Make sure that your ad agency has the gentle yet impactful touch needed to motivate this especially savvy customer base and move this inventory.

– Research means everything -The type of customers you’re working with when selling luxury vehicles is unlike any other, and they can even differ between the make and model of car they’re interested in . Do research specifically into your own target market in addition to the market as a whole, and use this information to craft a message that is inspiring and motivating to your customers. Your vehicles serve a specialized segment of the population, and your advertising efforts should reflect that.

– The media you use – Consider carefully where you place your advertisements, and make sure that they are placed efficiently. For example, if your research determines a certain magazine read by a good percentage of your target market, then you would certainly want to take advantage of that knowledge to place an ad in it. However, also consider the content of the magazine. If it’s a fashion magazine, for example, then tailor the ad you place specifically for the readers of that magazine to reflect this interest. Alternately, ads placed in a male-dominated magazine like Esquire would have its own message tailored to this reader’s sensibilities. It may be more time consuming and difficult to create an ad for each magazine, but if more readers are impacted by it, it will be worth it.

– Other market factors – While it can be easy to get caught up in your own advertising efforts, be sure not to lose sight of what’s going on around you. Monitor advertising efforts not only by your local competition but also nationwide campaigns. While keeping you on top of your competition, this can also enable you to take advantage of emerging trends and use momentum or feed off of other campaigns to great effect. You may also want to consider researching past advertising from other companies, as they can be a great source of inspiration.

To learn more about automotive advertising for luxury vehicles, as well as discuss your opportunities for advancement in the market, contact an experienced ad agency today. They can give you insight into the most effective avenues for your brand and put those ideas into action.

Author Bio: Kara Alcamo, online content editor for Action Integrated Marketing: http://www.actionim.com

Category: Automotive
Keywords: Automotive Advertising, Automotive Advertising Tips