Selecting the right keywords will make or break your search engine optimization campaign. The keywords you choose for your SEO campaign are such an integral element of your SEO strategy and when it is well executed, it will access your targeted audience and drive traffic to your website tenfold. But of course, you need to make sure you are choosing the correct keywords so you prevent your SEO campaign from becoming a big waste of time and money.

I’m sure some businesses think, why do they make such a big deal about keyword selection? Shouldn’t we just optimize for a load of keywords and stick them in the title tag and meta tags and hope for the best? This is exactly the wrong attitude and so many SEO campaigns fail as a result. Each time an SEO campaign fails, more money and time is lost by every person involved. The keyword selection process is the absolute most important aspect of a campaign. It must be properly researched and executed.

Look to choose highly searched keywords

Of course, this is the most logical way to approach the initial foundation of your SEO campaign. Optimizing for keywords that pull search queries consistently should be the first step when doing a keyword analysis. It will certainly be much easier to rank high for search terms which do not pull any traffic because after all, nobody is optimizing for those keywords. In th end, this will just be a waste of time and money. A reputable SEO company should submit a list of keywords that are consistently searched for. The reason for this is because there is way more potential for website traffic when keywords are consistently searched for. Search engines have tools which provide this data and it becomes very useful when building an SEO campaign.

Try to look for less competitive keywords

Depending on the importance of your website, you may be able to target more highly competitive keywords. But most of the time, you would want to add as many keywords to your list as possible which are less competitive keywords, but are still being consistently searched for. They can be difficult to find, but they are out there. Your SEO company should be doing this as part of their keyword selection process.

Look for relevant keywords

Always look for keywords relevant to your business. This seems like a no-brainer to do, but surprisingly it is not. When businesses try to run their own campaigns, sometimes they might target a keyword that simply does not make sense to their business. Or it might be relevant, but their keyword selection might be poor because it “sounds” like something that would be used to search for their products or services. The word might sound good, but a customer may not use that query to look for that particular service. Always make sure you know who your business is targeting and the rest will follow.

Author Bio: John Ferrughelli is the founder and president of Potenture, a professional website design and SEO company. His company specializes in SEO, Pay per click marketing, website design and social media marketing.

Category: Internet
Keywords: seo, search engine optimization, keyword selection, seo keywords