An email marketing company gives its customers the tools to create their own email newsletters. The newsletters can be branded with a client’s company name and/or logo. The articles written will be whatever the client chooses to send to his or her customers. They will have the option to add coupons that give their customers discounts on their products. They can also add pictures if they would add something to the message.

If the email marketing company has coaching or customer service devoted to helping their clients create their newsletters, then this cuts down on the learning curve their clients have to navigate through. Some companies even have webinars which are seminars held over the Internet. Tutorials of past teaching sessions may also be available and in the archives on the website. All of these things were created with the aim of being as much help to their clients as possible.

An email marketing company which has a trial period gives its prospective clients access to all the website has to offer. This means that even in the trial period clients can take full advantage of all that was listed above and do everything they need to do during an email campaign. The period can last as long as two months in some cases and it gives the client the opportunity to experience email marketing without having to risk anything up front.

What marketers like about email marketing is that they can keep in regular contact with their customers. An email marketing company makes it possible for them to do this by giving their clients the means to set up a schedule by which email newsletters will be sent out to the customers. For example, if a marketer wants to send her email newsletter every Tuesday and Thursday of each week, this can be programmed into the email marketing company’s system.

An email marketing company also helps people manage their email lists. They will have to give their clients the ability to create a sign up form right on their websites. The sign up form is the entity where people are asked for their information such as name and email address. The sign up forms come in different colors and can be made to match the color scheme of the client’s website. Once the sign up form has been created, the email marketing company makes it easy for the client to add it to the website by giving them the HTML code.

The sign up form and the client’s accounts are linked, so the new names and email addresses the client receives are put on a list right on the client’s email marketing account. From there they can keep track of and manage this list easily.

The email marketing company will also take spam into consideration. They will have a way for people to unsubscribe with every email newsletter, because if they do not do this, the incidences of spam complaints may arise. A company with all the features described above is a good choice of an email marketing company.

Author Bio: Trevor Richards writes on behalf of Extravision (www.extravision.com), a UK email marketing company.

Category: Marketing
Keywords: email marketing, email campaign, ecommerce, internet marketing, e-commerce, sales, business