If you are looking to implement an email marketing campaign then your choice of software will of course be an important element. Email marketing enables you to reach out to your current customer base as a means of furthering your business relationship and promoting the products and services you supply. Each company has their own preferred method of promoting themselves via email so it is extremely important that they choose software which will be capable of delivering their message in the manner that will best bit the requirements of the business.

Whilst there are plenty of software packages available some may argue that these are impractical as they can only be installed and used for one computer. Where this may have been fine several years ago, we now live in a world where the use of laptops and mobile devices are much more widespread. The result of this is that people are much more likely to require access to important information and tools whilst on the move. It is for these reasons that web based email marketing software is a much more practical option as it offers the user access to not just their mailing list but also to their entire marketing system. This means that the marketing manager or business owner has the opportunity to deploy and monitor email marketing campaigns even if they are away from their desk.

There are many providers of web based email marketing who will be able to offer you not just the basic functionality but also their experience and expertise at implementing email campaigns in such a way to maximise your return. You may decide to customise your email in such a way to make your brand more recognisable.

An important part of any email campaign is the capability to analyse the effectiveness of said campaign. This is a feature which is always offered by top level paid services. The software provider will be able to supply you with statistics which will enable you to see how many people have opened your emails, how many times your emails have been accessed and whether the person reading the email has clicked on any links within it. If you are looking to really focus your campaign then you will be able to make use of this feedback to further target specific members of your mailing list based on their response to previous email campaigns.

Now that social media is an inescapable part of any online marketing campaign, you would be wise to find software which will enable you to integrate it into your email marketing campaign. For example it could be a good idea to send a tweet from your business account to let your followers know to expect an email. This may encourage followers of your Twitter account who aren\’t signed up to your mailing list to do so.

Small business owners who are not so technically minded will be comforted by the fact that some email marketing companies will offer complete management of your campaigns, making life much easier.

Author Bio: Trevor Richards writes on behalf of Extravision (www.extravision.com), a UK supplier of email marketing software.

Category: Marketing
Keywords: email marketing, free email marketing, ecommerce, sales, business, internet marketing, emarketing