Ever wondered why do wholesale clothing business dealers sometimes offer a huge discount for their clothes? Their motive is to get rid of existing stocks so as to make way for new clothing stocks. Sometimes this seems to happen after every 2-3 months. Do you know the reason why? The main reason affecting wholesale clothing business is fashion. Latest fashion trends have a huge impact on this business. This is because people want to keep up with the latest trends on the fashion front and nobody wants to be left behind. So everyone is after the craze of the season and this spells disaster for stocks that are considered passe by the masses.

So, if an entrepreneur dealing with wholesale clothing business has by misjudgment held lot of stocks of a particular style and design which quickly went out of trend will be difficult to sell. Hence, they have no option but to sell it at a discounted rate to attract possible customers.

Can you see the damage caused by ever-changing and transient nature of fashion? You might think that this is exaggeration and how does fashion affect the business so much? But it should be realized that fashion is also linked to the human psyche. Clothing is not just a basic necessity it has become a fashion statement. People now-a-days want to make the first impression a lasting impression and what they wear has an impact on the total personality. Human psychology has a deeper link to what the person might buy. It influences their choices.

Fashion trends keep changing by the season as people prefer to experiment with different designs and styles of clothing. Some even want to create a personal style statement and create their own style. It is not always possible for wholesale businesses to predict fashion trends and keep the required stock when the demand for it is at peak. Sometimes, some promising fashion trends fail to appeal to the masses which again means no sales and hence selling at a discounted rate becomes inevitable so as to get rid of excessive stocks. While on the other hand, there are also instances of fashion trends becoming a huge success that leads to huge demand in the short run and procuring adequate stocks becomes quite a big tasks. So, now did you get some insight into the turbulence that fashion trends can have on the wholesale clothing business?

The fashion industry is a dynamic industry. Especially women’s clothing changes with each passing day. Though there are exceptions to this for instance some fashion trends have a timeless appeal and are in vogue throughout the year. Therefore it can be concluded that it is important to find a supplier who has a keen eye on the changing fashion scene and who guarantees supply of stock as per the changing demands. Otherwise it will become impossible to survive in this industry. So its important to watch the trends closely so that one can adopt to the new trends in their business too.

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Category: Business
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