Lead is the first paragraph when writing an article. Since it is where people usually read it first, it should contain the most important and a catchy statement which tells what the topic is all about.

However, your chance of getting your readers hook to your writing also depends upon how unique and interesting your lead can be. And there is a huge difference when you write a news lead from a feature lead. Therefore there are things that you need to consider and diversify when it comes in writing a lead for feature articles.

The main goal of the lead for feature contents is to lure your readers and for them to get involve to what the content is all about. Since it includes interesting and creative ideas, you can’t allow yourself to be distracted when you are trying to start writing.

When you can’t think properly and you are basically disturbed by your working environment, it will hard in your part to create a very effective and ideal feature lead. But in most cases, you can’t rely on your own opinion alone when it comes to writing, reliable sources such as interviews and researching can help you visualize the possible ideas that you will include in your writing.

Keep also in mind that you can’t write just because you are a writer and you need to do it but in order to provide a successful content, you need to consider also how to be a reader of your own work and what it takes for you to be hooked directly to your writing. It can be very tricky at first but there are ways to help you out and sometimes, you can even thank you English writing skills the time you are done writing a feature article.

Looking for leads to use in writing features? Some writing software incorporates enough brainstorming and lead generation that they could help. For fresher, more original leads, though, here a few ideas to draw from.

1. Emergency services aren’t just good sources for breaking news, they offer excellent leads for features too. Stories of daring rescues, unusual arrests and unexpected events can easily be tied to many features of more lasting appeal.

2. People-watching. Hit a local area with plenty of people activity. Watch what people are doing, inquire about events that are happening and be naturally curious. Watching life in action often turns out many leads for possible features.

3. Press releases. If you’re really bored, sift through press releases in your email. Even old ones you never opened. There might be something truly compelling in one of them that you can expand using your present background.

4. Call your connections. Got a friend in a talent agency? Ask them about potentially juicy stories in their field (there’s usually a few). Know someone in production? They could have the skinny on some entertainment-related stores. What about people in academe? There could be a new breakthrough that’s bound to catch people’s attention. Exhaust your resources – you never know what you might turn up.

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Category: Writing
Keywords: feature article, feature lead, writing leads, lead writing, writing software