There are plenty of products that are being produced every minute. The production alone does not provide any profit. Any product requires efficient promotion and marketing. Free samples are nothing but services or products that are supplied to a group of potential customers without any cost. The main aim of supplying these samples is to promote their product and make them buy it. This is the most efficient ways of promotion as the customers have the choice to quality check the product before it is purchased.

However there has to be some constraint while giving away these free samples. The company has to provide these services in a limited amount and the organization should also make sure only a limited amount of money is spent on these freebies. This promotional method is generally followed when some new product is launched in the market, or when the already launched product is not having any sales.

There are different methods used to give away these free samples. The most popular method is distributing the freebies along with an established product when purchased. When it comes to pharmaceutical products, companies employ sales representatives to hand over the samples to the individual doctors. Also, companies used to send the sample products through courier but it is not very popular because of the packing and the postage costs. Thanks to the growth in technology, the free samples can also be got from the company websites. In this case, the individual has to provide their mailing address and the sample would be delivered.

There are many advantages to the company when they supply free samples. First and foremost plus point is that by providing samples, there is a huge increase in the customer base. The individual uses the sample product and if it is liked, then he can choose to buy the full sized products for the following years. Another major advantage of these free samples is the provision of the brand uncertainty. When free samples of other brands are offered, there are huge chances when customers switch to the new brand from the old one.

Brand awareness is one of the factors that are considered while providing the customers with free samples. When a new line of products are introduced into the market and especially when it is a new brand, there is some kind of awareness that is spread among the customers about the new product. If the product is liked, the duration that the customers use the product in the future will certainly increase and that is an achievement for the company.

When the company supplies free products as part of the promotion strategy, then it gives a chance to collect all the customer data. The company has the choice to collect the figures and facts about their prospective customers. When the customer signs up for receiving freebies there are chances that the personal information gets added and later when there are promotional offers, the individual would get to know.

In short, providing free samples to the customers are just the best mode of marketing that the companies engage in to increase their profit.

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Category: Marketing
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