“The money is in the list” is a very popular saying in the world of internet entrepreneurs and marketers. But very few people have the knowledge about what the list is and how to use it effectively. The list is usually called a “customer list”. It is a database of customer information like their email ids and phone numbers which you collect in due course of time. Making a good and responsive list is a challenging task and can take some time to build.

The greatest trick for building a list fast is to give away something for free. Giving a free e-book or a video for promotion is a great way to collect customer information initially. You must always remember to collect the user name and email id to keep in touch with them. The easiest way to get this information is to give them something very interesting for free. Keep in mind that the free thing must have some informational value and not all promotions.

If you are wondering what to give out for free, then an e-book or a video trailer is a great idea. Write down a few pages describing your product and give some very interesting information about it. Make sure that what you say is what you offer in your service. Convert that file into a pdf document and you e-book is ready to be uploaded. A video is a very good way because it gives you a platform to interact with your customers. Make the video as interesting as possible. Put it up on your website for free download. But remember to collect their names before letting them download the videos.

Once you have constructed a website where your visitors can download free e-books and where you can collect their email ids, wait and watch as your list grows. It is obvious that it may take a few days or a few weeks for your website to gain popularity and your list to grow. Never allow anybody to download your free e-books without providing their email ids and names. Make a robust system which directly records their email ids without any inconvenience for you. If you have a diversified field of business, then make sure not to mix up the lists.

One you are collecting the information, remember to send them email alerts at regular intervals. Never send them emails every hour. This will make you a spammer for your customers. Keep the emails simple yet informative. Initially when you have built a list and start sending out emails, you may find many people not responding. Building a good and responsive list takes months. Suppose you have a product and you are sending promotional emails for it. In you keep sending emails repeatedly for various products, and then you can know which part of your customer base is responding to your emails and size down your mailing list. Doing this for a long time will give you a super responsive customer list and you can make fortunes.

Author Bio: Mike Gates is a customer of HostGator. He has created web site to give tutorials on HostGator and to promote HostGator. You can get detailed information about hostgator promotional codes vps there.

Category: Internet
Keywords: list, email, online, marketing, internet,