In todays fast changing business environment, the average working day is very different from how it may have been in the past. The work day is longer, people are more mobile than ever before, and business is far more competitive and global in many ways. Work has become an activity, that is not necessarily fixed to a certain business premises, but can now be conducted on the move. Modern connectivity devices such as mobile phones, laptop computers, and other wireless devices now allow employees to work from literally anywhere in the world. The need to remain fixed to a certain geographic area or specific office location is now a stipulation of the past.

The business communication scene is changing at a rapid pace, and there is no doubt that it will have far reaching social, cultural and economic implications. The big question is, of course, what those implications will be. The challenge for us is to try to anticipate what shape and form these changes will take. Because only through analysis of the future, and by putting up well founded scenarios for these developments during the next decade, will we be able to influence these changes.

The fundamental assumption is that everything which is possible in this new business arena is going to happen all over the world, reaching every corner in every country rather than only remaining local. Faced with such a vision of the future, it would certainly be prudent to take a closer look at the experiences and insight we have gained so far. Experience tells us clearly that the reality is somewhat different. Inspired by Marshall Mcluhan, a lot of people have talked of the ‘global village’ for more than a quarter of a century.

The corporate experience and data summarized in a study on change management, the communication pivotal role by the conference board, USA, provided some implication for how communication can be mobilized and orchestrated to meet the next set of global business challenges.

Various study results suggest that corporate entities are serious in their pursuit of a broad array of worldwide audiences and their intention to change attitude and behavior. To meet these goals communication executives will need to become increasingly adept at identifying specific target audiences. Research during campaign planning and design can help to identify key audience segments, guide the crafting of appropriate messages, informed investment decisions and increase the potential of an ideas positive impact. Increased accuracy early on makes the task of gathering feedback on campaign impact more manageable and cost effective. In todays corporations, the quest for speed, efficiency, quality and innovation has forced firms to cut across global boundaries.

An organization should review the effectiveness of its communications and take action to improve its communication systems. It may also benefit from calling in an external expert or research organization to assess its current communications, as well as its current and future needs and have them recommend improvements. In every case the objective must be to improve internal and external processes, keeping in mind the corporate objectives and goals.

Author Bio: Business communication on a global scale has become an important aspect of Corporate management as studied by InfoScienceToday.org. Business Information Technology ideas and studies for future business direction now encompass Global markets as opposed to national customer bases as more often seen in the past.

Category: Business
Keywords: business,communication,corporate,customer,employee,global,information technology,worldwide