The automotive field is no longer a local domestic auto industry purview. Auto makers have become global players with global product yet differing specific local markets. Although their products listed and marketed worldwide as “world cars” (or trucks), they still have to appeal locally to different and distinct auto buyers and purchasers. As an example in point consider the ubiquitous Mazda3 model its origins and later development and marketing to automobile buyers around the globe.

The Mazda 3 line started originally of manufacture in the United States under supervision of Touring and Grand Touring team. In its first debut in the market it was presented with only two trim levels. Trims actually refer to the interior fixtures of the car and the intricate external metalwork facade. The first two models are named i and s respectively. The model i am built with 2.0 liter engine while the s model is equipped with 2.3 liter engine.

Yet again The Great Britain distributors tender entirely different models of Mazda. Specifically, these models are S, TS, TS2, Sport, and Mazda 3 that is built with the expensive 2.3 liter engine. There have been innovational modifications done in the trim levels of these models. The main purpose of the innovation is to improve the built of the cars. These changes were implemented to the models that were manufactured during 2008. Today, the models of Mazda in UK are identified as levels S, TS and TS2. However these models are fast substituted by another uprising model the Takara. On the other hand the Sport and Performance series of Tamara Special Edition stays as it is.

The S, TS and TS2 car models in UK are powered by 4 Mazda MZR engine coupled with MZ-CD turbo diesel although there are deviations on this engine among the different models and dealership. The operation of the transmissions present in these models are flexible, you can opt for a manual five speed transmission or a four speed automatic transmission. This lead to an optional installation of transmission in the long run that is during 2006 2.3 liter engines would have the option to install five speed transmissions. These days however, it is a part of the standard operating procedure to have this five speed automatic transmission in all 2.0 liter engines. For the Mazda cars distributed in Japan, the five speed automatic transmission is only installed to the models that are Four Wheel Drive.

Yet along the roadways of the vehicle product lifetime changes are being offered on automobile’s feature. This is to provide a room in rebuilding automobile’s facade in terms of trendy designs as well as changing automotive buyer’s tests and preferences. The new designs offered include new styles for the front and rear bumpers of the car or the new innovations available for the wheels. There are also paint improvement and chassis enhancement to opt for as well as the freshly conceptualized inside car fixtures. This is the time when the Mazda Speed is made available. And this has been the only Mazda car model that makes use of the manually operated six speed transmission. On the other hand, the UK car models and Tamara and Takara special series did not experience much alteration on the aspect of their transmission during 2007. Although it is during this time, that there were slight innovation in terms of the car’s interior, external facade and motor parts.

Among the innovations on the cars built is the substitution of the Grille. The supposed to be black plastic situated on the top part was detached. And it was changed into a tint that matches with its body color. The bumper and fascia of these models also underwent restyling. The car’s opening for the air intake was also refurbished so that it resembles that of the features of Mazda five-point. To be more competitive in the market, all Mazda car models were eventually built with LED light for their break and tail lights. The Grand Touring team would like to ensure that their upgraded car models can fight with the different brands in the market. This is the reason why the Touring team came up with another innovation, the alloy wheels that is 17 inches in size. Sedan was also subjected to restyling on its rear fascia. It was also given an extra nick on the cover of its bumper.

It goes to show you the benefits and effects of globalization. Years ago a car was a domestic “American made “auto or perhaps a Japanese or British one. True there was export of some product yet at the most it involved mainly a change of right hand drive to the left in both of the British and Japanese exports to North America – Canada and the US. The cars and trucks were not changed much at all. Yet now the vehicles are initially designed to be export models as well as to be made around the world in factories in widely different counties. On top and in addition to that the differing products are set up , produced and marketed differently and in distinct versions both for different markets that have different driving needs and preferences and for different marketing perceptions and trends as well.

It can be said different strokes for different folks and that one size – or brand / model of car does not suit all. The days of the Ford Model T, where all cars were the same and the same black color are long gone down the road of automotive and automobile marketing history.

Author Bio: Kerry A. Francis
Edmonton Car Dealers
Camrose Used Car Dealers 
Alberta Canada
Premium Pre-owned Alberta Cars Trucks SUV Vans Domestic Imports
Japanese Automobile Products  European
Korean

Category: Automotive
Keywords: global automotive production,world cars marketing,marketing Mazda3,Mazda auto innovations