April 18, 2007, according to foreign media reports, the United States stood Groupon\’s ambition, its chairman and COO Rob Solomon (Solomon) such ullage describe their goals, \”we hope to become the world\’s second 6 big Internet companies, in front of us only amazon, eBay, yahoo, Google and Facebook.\”

For a startup, or an industry concerned, such a target new watch some frightening, but in view of the present situation, Groupon such goal isn\’t strange. Groupon was founded in three years ago, it seems the company has the ability to conquer the world, and it\’s appearance.

Groupon currently has about 7000 million users, its business covers 45 countries more than 500 market. Groupon system in only winner: small businesses to acquire new customers by 43,200 transactions, consumer sales, Groupon get into super preferential.

Groupon pattern dug a gold mine. A leaked internal memo shows, Groupon last year revenue of $7.6 billion a year, about 3,300 before million us dollars. The company expected this year revenue will exceed $1 billion. Forbes magazine will ever Groupon named the fastest growing company.

With the large amounts of cash in the global expansion, Groupon rapidly over the past year recruitment thousands of employees. Groupon also in December refused Google 60 billion takeover offer. A source says Groupon plan this year IPO. Last Friday, a report says Groupon may choose to Goldman sachs and Morgan Stanley lead underwriters, Lord for IPO likely also company valuations of 150 million to $200 billion dollars.

But rob Solomon\’s ambitions seems very limited, earlier this year, news that Solomon will soon leave the company. Analysts believe this is because Groupon growth too fast, Solomon cannot lead companies to achieve the next phase of growth. Solomon says that in the year to the third quarter in before he won\’t leave the company. Analysts expect the Groupon about this time listed.

Who will replace rob Solomon? Groupon knows he needs to how of person, but it is hard to find these people. Candidates need to manage a big and fast-growing network company, still need for 30-year-old CEO Andrew mason help: Google former CEO Eric schmidt or eBay former CEO – – Whitman (Meg Whitman Meg)?

Groupon has an obvious fatal flaws, namely is easy to be copied. After the success of Groupon, had appeared nearly 200 competitors, the biggest one is LivingSocial, this company valuations have reached us $2 billion, and obtain the amazon investment. Groupon rival list appeared many giant\’s name, these companies scrambling to launch similar services, including Facebook, Google, OpenTable, Yelp, etc.

Groupon is still standing, maximum a user base has a huge, but other problems are emerging. Such as Groupon cooperation with the local merchants didn\’t appeal to expect the new customers, but also because the substantial discounts for lost a great deal of money. To this, Groupon plans to release called \”Groupon Now\” smartphone applications. When the user use smart phones to open this application, will see two buttons: \”I\’m hungry\” and \”I\’m boring\”, click any button, will open a location based on users, have particular time of the favourable activity list. This creative can help roupon consumer daily habits around.

Groupon seems to walk into a big brand\’s path, but the company is actively prevent complacency. In an internal memo, Groupon founder Andrew Mason (Andrew Mason) expressed concerns about \”to this time next year, we are likely to become one of the greatest technology brand, but is likely to become a execution and creativity are others dazzle cruel beyond creativity.\”

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