Search engine optimization or SEO is the process by which a website strives to gain a higher ranking in search engines and become easily accessible to web surfers. There are many stages to this process, onsite optimization being one of them. It is also one of the most fundamental aspects of the SEO process, which involves providing content that is informative and well-organized on a platform that is readable and interactive. So it is important that you do this properly. Here are a few tips on making on site optimization effective.

Use of keywords

A fundamental strategy in onsite optimization is the insertion of the right keywords in the text. This ensures that your website is regularly scanned by search engine crawlers for new material and that your site has a good presence in search engine rankings. Having your keywords placed in the following places makes your web pages more search engine friendly:

You should add the keyword in the URL and make sure you do not use any dots or dashes between the keywords. Similarly your webpage title and description should also include the relevant keywords. Avoid using titles that are obscure as they may be overlooked by the user. Your site’s category and menu also are indexing channels and so even they need to be inserted with keywords. Further, you can also add keywords in blog posts, article subheadings, meta tags, in between the text, etc. Adding keywords along with the alt attribute for images and captions is also important.

While writing text for your website, you must take steps to ensure its readability and that the page has a clear layout. It is recommended that you use dark font colors over light backgrounds and use fonts that are clear and simple with ample spacing. Make your subheadings bold so that they stand apart from the paragraphs. The information which you present in your text has to be presented in a systematic and step-by-step manner.

Architecture and settings of your website

Besides text, you will most probably include other content like social networking links, widgets, ads etc. in your website. So it is important that you arrange all these contents in a way that is appealing to the eye. You should also pay attention as to the ease of navigation through the site. Links like the menu at the top and the side should give the user access to all the major portions of the website. Also add a sitemap because they are very important for crawlers to index the site.

Make use of internal links in your site, as it will allow users to explore similar content and increase traffic to your site. Avoid using pointless flash animation and pop-up windows which can be annoying to users. They can also discourage them from coming back to the site. Do not duplicate the content in your website, i.e. your posts should not be displayed in full in any page other than their permanent link.

Furthermore, you can use tools like Google analytics and Google Webmaster Central to track the results of your onsite optimization strategy and act on them.

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Category: Internet
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