One of the main goals of any company\’s email marketing campaign is to build and improve brand awareness. In time this will help to improve the chances of your business generating revenue.

If you are new to the concept of email marketing then there are a number of aspects you will need to think about. You should first consider what your business is trying to achieve via such a campaign. Are there any particular services you are looking to promote? Is there a range of new products you are looking to draw attention to? By taking into consideration these basic aspects of your business plan you are forming the foundation of your future email campaigns. This will put you in a much stronger position, allowing you to directly market your products, services and brand to the outside world.

Once you have settled on a direction for your email marketing campaign, the next step is to send out the actual emails. If you are not comfortable with handling the implementation of the campaign yourself then you may decide that it\’s more cost effective to use an email marketing solution. By carrying out an online search you will be able to draw up a list of potential suppliers. All that is left is for you to make enquiries in order to determine which email marketing company will be the most reputable and suitable for your particular needs. An email marketing company which has plenty of experience in a variety of business sectors will be able to help ensure that your money will be well spent and that you will get the best chance possible of having your marketing emails read.

Hopefully you website will have a form whereby you can invite your customers and visitors to sign up to your mailing list. It is important that you are continuously adding contacts to this list – but how do you maintain this list without losing any of your contacts? Inevitably this will happen, but here are a few tips to keep your unsubscribe rate low.

It is of utmost importance that you only send your email when you are absolutely sure it is ready. The last thing you want to do is to quickly send a follow up email as you made a mistake in your initial email. This will have the effective of making you look sloppy and unprofessional, potentially damaging your credibility. Ensure that your emails always contain useful information and that you don’t regurgitate information contained in previous emails. Try to make your emails colourful, eye-catching and well designed. All it takes is one poorly conceived layout for your customers to start clicking the unsubscribe button.

Once your email is designed, try to test it in as many email clients as possible to ensure that it is properly presented. Don\’t run email campaigns too regularly but in the same token don\’t be a stranger to your customers. Ultimately all it takes to run an email campaign is a bit of common sense and knowledge of what your customers will find interesting and enticing. With a little experience your email campaigns will be helping to improve your revenue nicely.

Author Bio: Trevor Richards writes on behalf of Extravision, a UK Email Marketing Company.

Category: Advice
Keywords: email marketing, email campaign, ecommerce, internet marketing, e-commerce, sales, business