Domestic first big network bookstore, also represent the B2C website dangdang.com, since listing from success, mature and bold marketing methods, of course this also with hands were enough cash flow has the very big relations, stopped from high-profile announced in baidu advertising later, everyone was worry dangdang traffic will significantly impact by. To this, LiGuoQing dangdang.com CEO, said clearly more willing to put more money into profits for the customer the shopping experience and improve customer funds, more willing to play good price war and FuWuZhan solidly.

Enter from April, when April 6, high-profile launched since that day of service, a logistics center in Beijing, Shanghai, guangzhou, shenzhen, chengdu, wuhan, zhengzhou seven cities on official opening delivery of order, except for the large group buying and so on the day before 11 o \’clock urban users orders successful submission that can realize 70% order on order, \”delivered\”. The launch of that day, big winner dang have found the competition, it is key to improving service quality, delivery speed on the lead.

Of course, e-commerce market competition, in essence, the competition to be two of the biggest factors, one is the quality of service, one is the commodity prices, want to have been ahead of its competitors, dangdang must crime, both hands to hard, service and price wars are a protracted war, all need great trouble.

Dangdang price war is experienced, dangdang price war also comes soon.
On April 11, dangdang network joint writers, people, Shanghai century three domestic famous press launch million books 66 fold reduction activities, the first book is three large publishing houses in all online sales dang more than 10,000 of books, the price is all down to 66 fold the following, the top-sale products is 58 fold seal a top.

April 16, dangdang network more launched history\’s most widely scale, the most aggressive price move a book – books, folding his 65 caps on watching news said, 65 discount price cap covers all the activities from novels, books types, literary, children to reference books, materials imported book, from tutors, economy, management, social sciences to cookbook, tourism, home, everything. Dangdang network all this year\’s best-selling books, best-selling books, five star books, but all joined the ranks of 65 fold crest. For example instantly popularity of the best-selling books fromgeneration hong Lou meng \”, \”liu renewal good mother is better than good teacher\”, \”the word of speak cai4 kang always\” and \”different card merasgar\”, \”self-healing yoga,\” and so on.

Additional, participate in 65 fold and many dictionaries, capped classic suit book. For example, a clothbound of si ku quan shu discount off the nearly 1,000 yuan, can cheap price and a $99.9 of the contemporary Chinese dictionary, users can also save nearly $50. But large design \”, \”du\”, the labrador promotion remember why shengs xiaos vision \”, \”one baidu 2\”, \”yoga: qigong and meditation\”, etc in best-selling books, discount amplitude are below 5 fold.

For dangdang the massive price war, industry, have different reactions to readers, affirmation is to support, spend less money and never leave home to buy their favorite books, plus, i.e. on the morning of next single night can count of lying bed and read comfortably, what is there against it? But for peer speaking, clanging move is afraid is so pleasant.

The clanging drastically promotions, very lets a person associate to looked at the end of last year and this year the two big 315 taobao make the strength of the promotional activities and content is very similar, strength also is very big, can be understood as leading enterprise in the industry of the show, imagine a strength, if not press the support, which can make the dang such a large-scale promotion, and press are out full support, not just because of its sales channels in dang have dominated the important position.

Xinhua bookstore association WangJunGuo has told dangdang network 65 discount price war, said price war damage deeply worried about the whole industry, also said that not only is unfair competition, including no less than purchase price competition, are dumping losses.

These few words inside is to let a person be out some very sour taste, actually the industry insiders know, can price war is the most powerful enterprise, because have strength to get a low price concessions, can come out, how much more will the price war just promotion dang, and not the norm of sale, no dumping say? A listed company dare not profit dumping?

Dangdang price war let some other channel felt great pressure, this is the real reason, especially offline sales channels, the impact of the Internet shopping has now, has not just in ordinary commodities domain, books, cultural goods also is so, if offline channel didn\’t catch up, but still in-situ stand and spun, lest prospect is not just worried just.

Author Bio: I\’m Paul Hu from http://www.xjscales.com, which offers quality products such as China Stainless Steel Kitchen Scale, Glass Bathroom Scales Manufacturer, and many more. Know more , please visit Electronic Bathroom Scale .

Category: Business
Keywords: China Stainless Steel Kitchen Scale, Glass Bathroom Scales Manufacturer.