Link building’s importance in a SEO campaign cannot be overstated. In fact, when it comes to generating newer visitors to a particular website nothing surpasses the results of link building. With the increasing penetration of internet in all fields which further leads to more number of users across all age groups, businesses and individuals were compelled to promote their websites among the clutter of so many others. This is how SEO came into existence thus giving rise to its most important aspect, link building. It can be defined as the process through which one can generate incoming links to a particular website.

To be more specific, these incoming/inward/inbound links lead the user to the intended website, thus generating valuable traffic for the website. So with the help of link building you can generate inbound links to your website. It is a time and effort consuming process but one which ensures your website gets high traffic. Other parts of a SEO campaign like blog commenting, directory submissions, article writing/submission will only be successful if you back it up with good link building.

Its true virtue can be seen when it is done for a fairly or totally new website. When you launch a new website along with a new domain name, search engines take a considerable amount of time to crawl and index your new website and get good rankings in search results. Link building puts this process on the fast-track by placing inbound links to your website with other well-established websites. This is seen as an endorsement of your website’s credibility and usefulness by the other established website, thus positively impacting users and search engines. Link building can also be done non-manually through software which exchange links with other websites.

The flaw in this process lies in the fact that the software will select and send a request for link exchange to a website randomly, considering only its page rank while totally disregarding industrial relevance. Such a step can do more harm than good to your website. All search engines have bots which periodically crawl (scan) through your website and if they happen to detect many such irrelevant links they demote your search engine rankings by stopping the process of crawling. The bots see this as a wrong way to get better search rankings.

Link building works best when you plan your campaign well. As a thumb rule, one should try to exchange links with established websites having a good PR (Page Ranking). Your aim should be to achieve the same PR as the website that links to yours. If the website with which you link has a high page rank, it is highly beneficial for your campaign. Such an effective and planned campaign will draw the attention of bots of major search engines like Google, Bing and Yahoo. This is only the first step as link building is a never ending process and will help your website move up the search rankings and stay there. In short, it won’t be a mistake to call link building the most important ingredient of SEO.

Author Bio: Mike Gates is a customer of HostGator. He has created web site to give tutorials on HostGator and to promote HostGator. You can get detailed information about hostgator baby plan code 2011 there.

Category: Internet
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