Retailers are having serious concerns about generating enough revenue as many consumers have moved to shopping online rather than in retail stores. In order to be competitive, the store owners have gotten creative by using programs provided by Loyalty One in order to provide consumers an incentive to continue being a loyal customer. These programs are vast and can be modified based on the retail owners needs and the shopping environment provided.

The program usually consists of providing the retail store with branded cards that will be used with the point of sale system to track and manage some sort of reward system. The basic use happens by the consumer swiping the loyalty card at the retail store, or through the online portal if shopping online, and having their transactions recorded by the company, which translates to points, cash, product, or some other type of reward.

Various programs exist such as a point program. A vendor may give one point for every dollar spent. These points can then be cashed in with the vendor for a product. In other cases, the card provides an immediate discount by providing a system of membership. In other cases, a catalog may be available that the consumer can use the points to shop from whereby the vendor provides the point purchased product.

The benefits to the business are increased sales and fewer lost customers. The reward programs require the customer to make their purchases within certain rules. For instance, they have to cash in the points within twelve months. Assuming the customer continues to shop and use the reward program, the vendor has enough increased sales through this loyalty to provide the reward to the customer.

The customer benefits by being able to continue regular shopping habits and receiving a reward for not changing anything. The customer may get discounts at the checkout counter, or build his or her points and receive a free gift. In either case, the customer simply continues to do what he or she is used to doing and receives a reward for this continued activity.

Of the programs available, the provider has options for single store or multiple vendor application. A mall may provide a card that is good for any shopping at a retail location in the mall. In this case, each vendor realizes the benefits of the program and the customer can build points or discounts from many vendors at once. Single vendors may include airlines or a retail outlet that is seeking to increase sales.

The air miles program is a very well known type of program that is based on either the dollar value of the ticket or the miles flown. Many chain businesses provide a these types of programs to encourage consumers to shop in their stores regardless of whether they are home or away on holiday. Many consumers find them very beneficial and become extremely loyal customers to the store that provides them.

Consumers and retail businesses benefit from customer loyalty programs provided through companies like Loyalty One. The cards are branded with the store logo and the customers simply continue enjoying the shopping experience with a better feeling of pending or immediate rewards. These programs are essential to retail marketing programs.

Author Bio: Providing custom strategies for Retail marketing since 1981, whether you\’re looking for a program update or an enterprise-wide solution, trust the experts.

Category: Business
Keywords: Retail marketing, Customer loyalty, Loyalty cards, Reward program, Loyalty One