Boulder, CO – Lots of companies today are atwitter about Twitter.

\”Experts in the field call Twitter the best marketing device since Google,\” notes Ali Husayni, CEO of Master Google, an SEO company. Businesses know they should find ways to use Twitter, but how? A meager 140 characters doesn\’t appear to provide much marketing punch. But Twitter can be extremely useful if you understand how to use it.

Instant Information: Twitter is all about immediacy. It\’s the quickest way to get your message out. When someone Tweet, he or she can transmit that message immediately to all of their followers. Thus, it is the ideal way to contact individuals with web-enabled phones and their tiny screens. If someone wishes to get in touch with people wherever they are (for example, when attending a trade show or big event), Twitter is the best method.

Faster than Google: A company may use blogs to alert people about the latest developments. However, if someone wants to read a blog, he or she must first visit the website – and that additional step might be a deal breaker. Tweets permit someone to contact their audience without needing them to find and visit a site. Businesses can use Twitter to advertise a new blog or webinar – and that attracts traffic to a website.

Following/Getting Followed: Twitter functions by building relationships. When you sign up for a Twitter account, you can find other users who have related interests and \”follow\” them. They, in turn, can follow you. This lets you accumulate a readership fairly quickly. Because Twitter is intrinsically democratic, getting fairly well-known people in a field to \”follow\” you is not that hard.

Building a Network: Similar to other social networking sites, Twitter permits users to seek out and join communities. Once someone has followers, he or she can strengthen those relationships by sending them emails, answering emailed questions quickly, and taking note of retweets (and thanking those who retweet their posts).

Retweets: Twitter tends to be a democratic mode of communication. Anyone can sign up for an account and may tweet about any topic. But, Twitter users must ensure that their content is interesting so that followers will retweet them to their followers. \”If you can get retweet going, you\’re exploiting the real efficacy of Twitter,\” says Husayni, from Master Google, a Google ranking company. \”Twitter is more than democratic; it\’s viral. You just write the tweet and let your network do the rest.\”

Content: The best content is informative rather than promotional. Don\’t see tweets as advertisements, but as informational mini-blogs. Don\’t just

write: \”New product! Only 19.95!,\” consider something like this: \”We are offering a new product. Click here to find out about it and see pricing information.\” \”Your followers don\’t want to retweet posts that resemble ads or spam, but they do want to send along helpful information,\” explains Husayni, from the best international SEO company Master Google. \”Reserve the site for when you have useful content to send out.\”

Monitor: It\’s critical to monitor important keywords so a company can note and react to the most essential tweet. Any SEO consulting company would also say that a business should monitor its web presence. Twitter is one of the best methods for seeing what is being said about an organization.

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