Seductive but ruthless predator on your left, quicksand on your right, uncertainty in the dark ahead! Nevertheless, you are still here because Online Marketing is a fabulous adventure and you don’t want to miss the game.

The Game
Making money is one of the most used phrases according to the Google search statistics! Even a Wall Street CEO with seven figures on the salary check will put his coffee aside and will stop reading the Journal if the conversation at the nearby table mentions the Magical word. No surprise at all!

Online Marketing is a Huge Market and is growing all the time! Tens if not hundreds of billions are spent, every year more than the previous one and there no brakes installed on this vehicle. Why is it so?

In the material world, physical boundaries for expansion and limited access to the best desired locations make hard to initiate a successful business. On the virtual Online Avenue, quite contrary, you can do it almost overnight!

Your online shop can shine as bright as any other and you can reach the most wanted position almost in an instant, using only the brilliance of your mind and the power of your imagination!

The Players
Online Marketing seems to be very attractive to opportunity seekers. As the main tool is your brain, the biggest damage in case of a failure is your disappointment! In one word, inexpensive exhibition combined with irresistible promise for success. A perfect gold rush formula!

It was the case in the past with the invasion of California and all the same again in this Virtual Money Rush! People, who sell the knowledge or services, make the most. They know the game and how to play!

At the same time, the best part of the diggers won’t find the gold! Never the less, more and more are willing to take their chance. It is easy to jump in and the desire is Huge! That\’s why, so many try!

The Bank
I never heard Greenspan spilled any cash in the Online Marketing arena. Neither does Mr. Bernanke, the new boss! Unlike the gold, hidden in the ground from the beginning of time and waiting for some lucky guy to strike on the coil, any money on the internet has to come from the material world!

Part of the greenbacks derives from the real world consumers. They are looking for some good knowledge to apply in their offline efforts. However, a good deal of the cash is coming from the Marketers themselves!

Learning how to teach others is an often and preferable choice! Gurus make their big cash doing exactly that and consequently, the students reach their pockets to pay for the ticket. Even though, most of them will never taste the pleasure of a success!

To Be or Not to Be
As I stated in the beginning of this article, there is a Jungle out there! In the cyber space of Online Marketing, the big beasts eat the most and the others live on leftovers, if any! It\’s a furious contest, beyond all of your fantasizes!

But, do not feel discouraged, not at all! This Jungle is alive and very much in motion all the time, day and night! New names come on and off the list constantly and you can certainly be the next Big Master!

You have all the means to become one! Your passion, your imagination, your will and your determination! It\’s the question of putting together all the pieces of this beautiful puzzle. However, this one is not always easy to answer!

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Category: Marketing
Keywords: Online Marketing, online marketing arena