BOULDER, COLORADO – Although it has been around for nine years, LinkedIn has gained momentum lately as yet another opportunity for businesses to promote themselves via social media. There are ways in which the social media outlet can help businesses gain customers, Ali Husayni a top professional SEO says.

LinkedIn- A Brief History
First, some background on LinkedIn. Created in 2002 and launched officially a year later, it is the world\’s largest professional network, according to the LinkedIn website.
LinkedIn is often referred to unofficially as \”Facebook for professionals.\” As of March 2011, it had more than 100 million users in 200 countries. LinkedIn users conducted nearly two billion people searches last year.

Gaining Clients Through LinkedIn
\”When you have an outlet with so many users, it presents a golden opportunity to gain clients,\” Husayni said. \”Add to that the fact that it looks as though LinkedIn is becoming increasingly savvy regarding SEO for its users and the effect that could have on Google ranking, and as an SEO expert, suddenly you\’ve harnessed my attention.\”

Randy Schrum with My Corporate Media, a social media solutions company, shared information in a recent webinar on tips individuals can use to improve their LinkedIn profiles, thereby jumpstarting their presence on the social media site.

Schrum recommended that users select a professional photo for their profile picture. He said it also is important to complete the social profile by including an engaging headline with keywords that also explains to people how you can help.

Husayni said businesses and professionals such as lawn services, pediatric dentists, accountants and Realtors could use these same methods to promote the services they offer. It appears to him that the LinkedIn developers understand the power of search, and are looking to increase that power on LinkedIn.

\”I believe that is the reason behind the recent addition of a new section in which users can enter information about their skills and assets,\” Husayni said.

This new section gives users an outlet for highlighting those things that separate them from their competitors. Users can enter languages they speak, patents, certifications and publications. Businesses also can use this section to share with others the types of services offered, because LinkedIn enables users to search companies according to attributes, descriptions and more. Spotlighting these items moves personal and business profiles up in search queries, according to information posted on the LinkedIn website.

\”Entering keywords into your profile information is like a do-it-yourself search engine optimization campaign,\” Husayni said. \”This has the potential to help businesses and professionals attract clients when potential clients conduct searches on the site.\”

When optimizing a profile on LinkedIn, the person with the most keywords wins, Schrum said in the webinar. For example, a Realtor in Seattle who wants to be first on search results for \”Seattle Realtor\” simply needs to look at the profile that appears first in that search result, see how many times that phrase is used in their profile, and use it more times than that person.

Why Bother?
\”Why not?\” Husayni questioned. \”Why wouldn\’t you want to use all of the tools at your disposal, particularly if the tools are free?\”

For business owners who are interested in SEO, it is important to note that profile information on LinkedIn can be fully indexed on Google, which can help a business increase its Google ranking.

\’This is another outlet in which you can use targeted keywords to make sure your page contains words that people are actually searching,\” said Husayni, a top SEO expert. \”For our SEO clients, this is another avenue where our keyword research for their businesses can be applied.\”

About Master Google
Master Google is a search engine optimization firm based in Boulder, Colorado that utilizes knowledge of the Internet market and ongoing research to develop and implement SEO strategies for its clients. It is an affiliate of Sinai Marketing, founded by Ali Husayni in 2004. Husayni serves as the firm\’s chief executive officer and SEO expert.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

Author Bio: To learn about Search engine optimisation SEO expert Ali Husayni, who founded a professional seo company Master Google or our SEO tools call toll-free: 877-932-6559; internationally +1-303-932-6559.

Category: Internet
Keywords: Search engine optimisation SEO, SEO, SEO expert, professional seo company, SEO tools