Use of Title Tags

Make sure to create unique title tags for each one of your web pages. The search engines like to see unique title tags because each page should show something different. The title tags should be descriptive and you should also add keywords in the title tag as well. Google and other search engines only show a certain amount of characters in the title tag so make sure it is distinct.

Meta Description Tag

You can include more characters in the meta description tag. The meta description tag gives the search engines a summary of what the page is about. You can write more characters within this tag and be sure to include your keywords in this tag as well. Make sure that your description tag describes the page and has to do with the content on your page. Description tags are also important because Google and the other search engines sometimes use them as snippets for the search results. This helps Google when displaying the most relevant search results.

Create friendlier and more descriptive URLs

Create more descriptive names for each web page. For example, our search engine optimization services page is called seo-services.html. We use a more descriptive name instead of naming it page1.html or something vague. This also helps the search engines determine what the page is about and increases your chances of being more relevant. Vague URLs and page names can be confusing and are not memorable. This helps users to remember the name of a URL and Google looks at this as an seo \”friendly\” way to name your web pages.

Write quality content

Make sure to write engaging, quality content. Quality content is looked at as more relevant and the search engines want to display the most relevant results for the particular keyword. Content heavily influences your website and is one of the main factors in search engine rank. Good content helps build your website\’s reputation with its users and the search engines recognize this. Using keyword density effectively and with discretion also helps increase the quality of your content. If you are optimizing for a particular set of keywords, using keyword density helps to increase the relevancy of your webpage and your website overall. The search engines want the most useful and relevant content presented to the user via their search results.

Use your header tags appropriately

Make sure your header tags accurately describe the page as well. For example, the header of this page is \”SEO Tips for Beginners to Get Started With\”. This is the title of the article and it describes what the page is about. Not to be confused with the title tag, the header plays a title to the web page’s content. Also, since header tags make the text on the page bigger, this shows a user that this text is important and you want it to be emphasized. Search engines work the same way and they want the most important text to be emphasized in the header tag.

Author Bio: John Ferrughelli is the founder and president of Potenture, a professional website design and SEO company. His company specializes in SEO, Pay Per Click management, website design and social media marketing.

Category: Internet
Keywords: seo tips, seo, search engine optimization