The Performance of Hanwang Has Dropped Impacting by IPad

Hangwang gets a quarterly losses 40 million – 50 million, yesterday, it LiuYingJian hangwang President held a press conference, says market questioned by huge losses in the first quarter after iPad impact because HanWang future price, product will be gradually from terminal equipment provider to content platform providers.

LiuYingJian admit, hangwang quarter net profit by giant kui is indeed iPad shock. Apple Earlier, of a few hangwang high-end electric paper books product price and the iPad is almost iPad in China, but HanWang electricity price after selling products, the paper books with sales agency immediately affected.

To secure the market in March, hangwang for high-end electric paper books product relatively substantially cut the price of its gross margin, which lead to decreased dramatically.

LiuYingJian discloses, HanWang electricity prices high paper books is the main reason screen high cost. According to understand, from 2009 electricity paper books, electronic ink screen best-selling began to become the main part of the price, Eink is the only manufacturer. For a change in the end of LiuYingJian says dilemma, will increase two home screen supplier, is expected to make the screen cost reduction by 20%.

Under the impact of the tablet computer, electronic reading terminal market is being gradually, to cope with this situation fretting, LiuYingJian says hangwang will use about two years into a mainly with content providers constructing an. LiuYingJian introduces, at present, HanWang bookstore has and grand literature, founder, software service provider content such as a cooperation agreement, HanWang bookstores downloadable bibliography is 30 million copies, \”breakthrough maybe like filling after phone fee, download books like sending it?\” bro-ken paper books
In addition, just 11 months hangwang nearly 65.91% shares shrink. To this, LiuYingJian says \”for investment HanWang but losses investors feel very sorry, also very stressful, but I believe HanWang power than the market now see much\”.

In the quarter, after experiencing losses LiuYingJian hangwang President, said in an interview yesterday performance losses mainly by the impact of the iPad, apple HanWang will draw lessons, increase dont development efforts, the transformation from hardware profit-making mode at earnings steering content profitability. Hangwang 18 announcement is expected to net loss in the first quarter, says 40 million – 50 million yuan. During the same period last year, HanWang realize 4187.45 yuan net. Now more than half HanWang shares have shrunk.

By apple extrusion falling margins
HanWang N800 is of a multi-function ebook, besides reading can still online, certain functions and tablet computer superposition. \”Actually the beginning of price at N800 3,400 multivariate, aiming at the iPad generation is 3999 yuan price decide.\” Hangwang President LiuYingJian said. Then apple iPad second generation to push down the price, generation of products, \”a great shock to N800, N800 down to RMB 2,900\”.

In the first quarter of this year HanWang ebook sales and not too much change, is still more than 20 million sets, but prices are down an average profit margins also will shrink, obviously.

\”Now the user generally reflected hangwang ebook prices too high,\”. LiuYingJian said, mobile terminal market competition intensified let the enterprise product price declines, performance. However, LiuYingJian said, although short time by the loss of the gross margin, but for market development benefits.

Now most of the world is ebook supplier in Taiwan the E – $too production, supply is limited, but the screen led to high cost. According to LiuYingJian revealed HanWang will this year, with the Japanese manufacturer sharp joint development of a high resolution big screen spiker high-end market, \”expected to have products\”; the second half In addition, with a domestic electronic ink screen manufacturers to achieve purchasing cooperation, to cover the low-end ebook market.

It is reported, HanWang plan around July launch touch screen type ebook.

From hardware production to content services
For future earnings LiuYingJian model of change, said, \”we will have more action, with other ways to increase profit by selling books to subsidies, the hardware.\” He said, by then ebook can with small profit, zero profits even negative profit selling, and expand the market.

Last October HanWang bookstores in approximately 1.3 million books, LiuYingJian says this year will increase to more than 30 million this HanWang bookstores, \”new platform is testing, we and many content providers, software developers cooperation, including traditional press, rodman the association, and grand network literature.\”

HanWang recently learned, with grand signed the strategic cooperation agreement, HanWang bookstores in grand \”cloud bookstores\” open the inn in inn HanWang bookstores, and also access \”clouds\” of the interface, so book city result, grand users can download HanWang bookstores through links into a great content, supplement the vacancy in traditional books; And while HanWang patch together the network original literature this piece of blank. Currently cooperation has entered into technology evaluation stage, recently will open to readers. In addition, LiuYingJian plan will HanWang bookstores content to a variety of mobile terminal open, including cell phones, laptops and tablet computer.

S dialogue
LiuYingJian: performance are not good, I have the responsibility to investors
Hangwang President says the current deficit is transition need pays the price, next year will have better performance
Hangwang President LiuYingJian yesterday to accept our correspondent said in an interview, \”first quarter results are not good, I responsible for investors.\”

Executives of companies have reduced their positive impact
Xin: HanWang performance not beautiful, how to face investors pressure?
LiuYingJian: HanWang shares of the ups and downs, especially the first quarter results are not good, I responsible for investors. HanWang to buy stock suffer loss of people, I felt a pressure.

But HanWang strength is not what it was, the direction is also very correctly, we have better than counterparts in the position, ShuBaoKan digital future, the perfection of HanWang bookstores platform, it is all the better advantage. The current deficit is transformation needs pays the price, this is normal.

News: after more than HanWang name cash stock held executive minus 10 million yuan, how do you see?

LiuYingJian: first, reduce held executives is actually HanWang entrepreneurial employees, is to fight with me, some backbone strength from when they followed me to do graduate handwritten recognition.

Secondly, cash is the company executives had considered last year, it had considered something thawing shares sold or not to sell, sell much. Finally achieved the decision is: unified reduced their part of the stock.
I think, this thing although to stock market have a negative impact on the company, but has profound influence. A high return, can let everybody have higher enthusiasm.

Slackened point earnings will look much better
Xin: HanWang the biggest difficulty is what? How to deal with and resolve?
LiuYingJian: I have a profound rethinking management do well if again a bit, not so nasty increasing spending on research, the footsteps slow down a bit, earnings will look much better. So I will draw lessons, not overexert, do not too big bets.

Xin: HanWang share price fell, for how look upon?
LiuYingJian: I think the main or performance by slide. Performance change, share price change. Nature Transition is unavoidable encounter difficulties, but I firmly believe HanWang direction is correct.
Xin: HanWang transformation will have how long?

LiuYingJian: at least this year also require a year right, next HanWang will have better performance. In the second quarter should still can, I is very exciting.

I have a profound rethinking management do well if again a bit, not so nasty increasing spending on research, the footsteps slow down a bit, earnings will look much better.

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Category: Business
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