Email marketing is one of the most sought after marketing tactics for websites. It involves sending periodic mails whose contents are informational in nature to a few people. This list of people is maintained by the company itself and mails are sent to either a particular group from the list or even to the entire list. It has a proven effect and has shown to be highly successful when done in the right manner. Apart from being a source of information about the company these messages also carry a certain promotional value.

Having been around for almost 20 years, email marketing is still a highly relevant marketing and social networking tool. But with time this tactic has faced its fair share of problems in dealing with short attention spans, privacy rules and the changing world of marketing. The perfect email marketing message is the one which overcomes the above obstacles in addition to having 8 distinctive features about it. They are listed below.

1. Sender’s name – Displays the name of who the email is from. It is very important to display the sender’s name for it to escape being labelled as spam. The CAN-SPAM act is the law which requires these conditions for a email.

2. Sender’s email address – Displays the email address from which the email came from, again a very important aspect which is required under the above mentioned act.

3. Subject – Includes information about your email. Its length can’t exceed a particular limit and use of specific words like FREE or the likes can result in the email being labelled as spam. Most email service providers dump these mails in the spam folder while a few can altogether reject accepting them.

4. Details of time and date – Another requirement and very useful feature, it helps you to departmentalize your inbox according to the time and date of receipt.

5. Content of the email – The most important aspect of an email, its main matter. Content can be anything the sender wants. It can include information, images and links to other websites or web pages. The key to having good content is to make sure it’s precise yet detailed.

6. Respect user choices – You can find the option to unsubscribe from an email campaign at the bottom of that particular email. This is another rule that every email has to follow and flouting this rule is illegal.

7. Privacy policy – Every company has its own privacy policy outlined. It’s different for different companies and most of them include the link to their privacy policy in their marketing emails. Although this it is not a rule to include them, having the link to them in your email is in the interest of transparency.

8. Physical address – Most businesses have a real address and according to the law have to mention it in their emails to avoid being labelled as spam.

If an email marketing message follows the above 8 tactics it is bound to be a useful addition to your company’s marketing campaign.

Author Bio: Mike Gates is a customer of HostGator. Hostgator is reliable web hosting provider. Read more about hostgator coupon at http://hostgatorcouponandreview.com/hostgator-coupon.html .

Category: Internet
Keywords: list, email, online, marketing, internet,